首页
登录
职称英语
[originaltext] The appeal of advertising to buying motives can have both neg
[originaltext] The appeal of advertising to buying motives can have both neg
游客
2023-08-22
42
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements, they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、The appeals of advertising.
B、People’s attitude towards advertising.
C、The illusiveness of advertising.
D、The positive and negative aspects of advertising.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2948151.html
相关试题推荐
[originaltext]AmericanvisitorstoEasternAsiaareoftensurprisedandpuz
[originaltext]AmericanvisitorstoEasternAsiaareoftensurprisedandpuz
[originaltext]AmericanvisitorstoEasternAsiaareoftensurprisedandpuz
[originaltext]Thefamilyischanging.Inthepast,grandparents,parents,a
[originaltext]M:I’msotired,Ican’tseestraight.W:You’vebeentiredalot
[originaltext]M:I’msotired,Ican’tseestraight.W:You’vebeentiredalot
[originaltext]W:Haveyouevervisitedaredwoodforest?Irecentlyhadachanc
[originaltext]W:Haveyouevervisitedaredwoodforest?Irecentlyhadachanc
[originaltext]M:I’mlookingforanunfurnishedtwo-bedroomapartment,butall
[originaltext]M:I’mlookingforanunfurnishedtwo-bedroomapartment,butall
随机试题
Wehavefoundthateatinghabitsvarysomuchthatitdoesnotmakeanysenseto
下列食物中,嘌呤含量高的是()。A.蔬菜 B.鸡蛋 C.动物内脏 D
下列费用项目中,属于建筑安装工程企业管理费的有()。A.养老保险费 B.
A.急性肾小球肾炎 B.急进性肾小球肾炎 C.肾病综合征 D.隐匿性肾炎
男性,50岁,因头晕及活动后气喘就诊,体检:血压130/50mmHg,双
在生态系统中,一种绿色植物可能是多种植食性动物的食物,而一种植食性动物既可能吃多
下列药物,哪项具有的功效是舒筋活络,和胃化湿A.木瓜 B.威灵仙 C.
法律上把民事法律关系的一方当事人依照法律的规定,必须实施一定行为或不实施一定行为
干式电抗器内部有放电声,检查是否为(),影响设备正常运行的,应汇
某企业在一个会计期间的营业收入为600万元,期初应收账款为70万元,期末应收账款
最新回复
(
0
)