首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-22
62
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as pos sible.Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "envi ronmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertis ers reacted by reducing its emphasis.Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal en vironmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers con fused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
文章提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/2946508.html
相关试题推荐
[originaltext]Inaway,allofusareonaspaceship—theplanetEarthWemo
[originaltext]Tobesuccessfulinajobinterview,youshoulddemonstratec
[originaltext]Tobesuccessfulinajobinterview,youshoulddemonstratec
[originaltext]IntheUnitedStates,manypeopleoncelivedinlarge,two-an
[originaltext]M:Ireallydon’tknowwhattodothissummer.Ican’taffordto.j
[originaltext]M:Ireallydon’tknowwhattodothissummer.Ican’taffordto.j
[originaltext]W:Thisfoodisterrible!Ican’tevenfinishmydinner.M:Iknow,
[originaltext]M:IhadprepareddinnerforeightpeoplebeforeMarycalledands
[originaltext]M:IhadprepareddinnerforeightpeoplebeforeMarycalledands
[originaltext]M:IhadprepareddinnerforeightpeoplebeforeMarycalledands
随机试题
ThisWednesday,GordonBrownwillreplaceTonyBlairasthenewheadofBrit
[originaltext]M:Hi,Sue,howarethings?W:Fine.M:OK,now,aboutthechange
在TCP/IP体系结构中,将IP地址转化为MAC地址的协议是();()属
男,42岁,胸片及CT检查发现纵隔肿瘤入院治疗。下列哪一种肿瘤一般不采用手术治疗
A.无先兆偏头痛 B.偏头痛 C.紧张型头痛 D.低颅压性头痛 E.颅内
以下哪项不是以减小扩散速度为主要原理制备缓控释制剂A.微囊 B.药树脂 C.
《城乡规划法》对城乡规划的主要规划内容作了明确的规定,其城乡规划的内容包括(
鸡冠花除收敛止血外,还有的功效是A.消肿生肌 B.止带止痢 C.散瘀消肿
A.开宣肺气 B.泻肺平喘 C.降气平喘 D.敛肺平喘 E.润肺下气款冬
以下有关现金流量表的描述中,说法不正确的是:A.财务现金流量表主要用于财务评价
最新回复
(
0
)