首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-22
33
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as pos sible.Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "envi ronmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertis ers reacted by reducing its emphasis.Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal en vironmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers con fused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
文章提到,消费者意识到有些公司在讲假话并且滥用绿色革命运动,故选A。A与C意思相反。答案常在两者间选。
转载请注明原文地址:https://tihaiku.com/zcyy/2946507.html
相关试题推荐
LessNews,MuchBetterA)Inthepastfewdecades,thefortu
LessNews,MuchBetterA)Inthepastfewdecades,thefortu
LessNews,MuchBetterA)Inthepastfewdecades,thefortu
LessNews,MuchBetterA)Inthepastfewdecades,thefortu
LessNews,MuchBetterA)Inthepastfewdecades,thefortu
TheTruthabouttheEnvironmentA)Formanyenvironmentalists
TheTruthabouttheEnvironmentA)Formanyenvironmentalists
TheTruthabouttheEnvironmentA)Formanyenvironmentalists
TheTruthabouttheEnvironmentA)Formanyenvironmentalists
TheTruthabouttheEnvironmentA)Formanyenvironmentalists
随机试题
(see)______fromspace,ourearth,withwatercovering70%ofitssurface,appear
Alcoholismcreatesmanyseverephysicalproblems.Morethanthreedrinksad
Inabout45years,temperaturesonEarthwillbehotterthanatanytimedur
Hehasbeenworkinginthiscityformanyyears.Sohe____________(对这儿的一切很熟悉).i
组织结构中不包括是()A.结构的复杂性 B.机构的非正规性 C.结构的正规性
下列不是一级信贷档案的是()。A.抵押物的物权凭证 B.贷前审批文件
(2013真题)在现行建筑安装工程费用组成中,夜间施工增加费属于()。A.规费
某理想气体状态变化时,内能随压强的变化如图1中的直线ab所示,则a→b的变化过程
①但创作者又需熟悉历史,只有这样才能把古人展现的更为逼真 ②如果仅拘泥于历史真
信托业务是一种以( )为基础的法律行为。A.信用 B.委托 C.股权 D
最新回复
(
0
)