首页
登录
职称英语
Internet advertising is booming. The industry has gone from $9. 6 billion in
Internet advertising is booming. The industry has gone from $9. 6 billion in
游客
2023-08-21
31
管理
问题
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The Internet accounts for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this【C2】______industry, accounting for nearly half of all spending, is "pay-per-click" advertising, which is used by firms both large and small to promote their wares.
The【C3】______of the pay-per-click approach over traditional advertising are obvious. Since advertisers pay only to reach the small subset who actually responds to an advertisement, the quality of the leads generated is very high, and advertisers are prepared to pay【C4】______The price per click varies from $0. 10 to as much as $ 30, depending on the keyword, though the average is around $0.50. Google made most of its $6. 1 billion in revenue last year from pay-per-click advertising.
But as pay-per-click advertising has grown into a huge industry, concern has【C5】______over so-called " click fraud" —bogus(假的)clicks that do not come from genuinely interested customers. It takes two main forms. If you click repeatedly on the advertisements on your own website, or get other people or machines to do so on your behalf, you can generate a stream of bogus【C6】______Click fraud can also be used by one company against another; clicking on a rival firm’s advertisements can【C7】______it with a huge bill. Bogus clicks are thought to account for around 10% of all click traffic, though nobody knows for sure.
A few months ago Mr. Gross【C8】______an alternative to the pay-per-click model. In February, Snap, a search engine backed by Mr. Gross, launched "pay-per-action"(PPA), a new model in which advertisers pay only if a click on an ad is followed by an action such as a purchase or a download. Google is testing a【C9】______model and Turn, com, another ad network, adopted the pay-per-action model a few weeks ago.
Might this put an end to click fraud? Don’t bet on it, says Mike Zeman at Starcom, an advertising agency. Pay-per-action will be a niche, he predicts, since converting a click into an action depends on a variety of factors such as the ease of use of the advertiser’s website. Google and its peers will be【C10】______to be so dependent on factors outside their control. But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click.
A)benefits I)flourishing
B)commissions J)saddle
C)extravagant K)inclination
D)similar L)mounted
E)inaccessibly M)pioneered
F)revenue N)accordingly
G)reluctant O)harmonious
H)mobilize [br] 【C9】
选项
答案
D
解析
本句句意为:Google也正在试用一种______模式,另一家网络广告公司Turn.com则在几周前采用了PPA模式。备选形容词中的similar“相似的”符合句意,故D)为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2943497.html
相关试题推荐
CanthePCIndustryResurrectItself?[A]InternetDataCente
CanthePCIndustryResurrectItself?[A]InternetDataCente
CanthePCIndustryResurrectItself?[A]InternetDataCente
CanthePCIndustryResurrectItself?[A]InternetDataCente
CanthePCIndustryResurrectItself?[A]InternetDataCente
CanthePCIndustryResurrectItself?[A]InternetDataCente
CanthePCIndustryResurrectItself?[A]InternetDataCente
ShoppingandtheInternet,MakingItClick[A]TerryLundgren
ShoppingandtheInternet,MakingItClick[A]TerryLundgren
ShoppingandtheInternet,MakingItClick[A]TerryLundgren
随机试题
A—FreedeliverytoyourdoorB—TollgateC—NoentryD—StrictlynoparkingE—Lugg
[originaltext]W:So,oneofthethingsthatIreallyhavetroubleunderstanding
Privatedoesnotmean【B1】______.Butitdoesmean【B2】______.Publicschool
[originaltext]M:Hi,thisisPaulfromEngland.Firstquestionis:Doyougive
中国证券投资基金业协会在基金管理人登记,基金备案,投资情况报告要求和会员管理等环
最早把"疳"列为脾胃病的儿科医家是A.万全 B.薛铠 C.刘昉 D.董汲
陈某,胃病多年,近日呕吐,吐物多为清水痰涎,脘闷纳呆,头眩心悸,脉滑,苔白腻,宜
催化原核生物tRNA转录的聚合酶是 A.RNA-polIB.RNA-
下列不属于全面推进乡村振兴当前和今后要重点抓好的工作是:A.提升粮食等重要农产品
根据国家外汇管理局公布的《2010年中国国际收支报告》,2010年我国货物贸易顺
最新回复
(
0
)