首页
登录
职称英语
[originaltext] Advertising informs consumers about the existence and benefit
[originaltext] Advertising informs consumers about the existence and benefit
游客
2023-08-20
75
管理
问题
Advertising informs consumers about the existence and benefits of products and services and attempts to persuade them to buy them. The best form of advertising is probably word-of-mouth advertising which occurs when people tell their friends about the benefits of products or services that they have purchased. Yet virtually no providers of goods or services rely on this alone, but use paid advertising instead. Indeed many organizations also use institutional or prestige advertising which is designed to build up their reputation rather than to sell particular products. Although large companies could easily set up their own advertising departments, write their own advertisements and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources and more knowledge about all aspects of advertising and advertising media than single company. It is also easier for a dissatisfied company to give its account to another agency than it would be to fire its own advertising staff. The client company generally gives the advertising agency an agreed budget, a statement of the objectives of the advertising campaign known as a brief and an overall advertising strategy concerning the message to be communicated to the target customers. The agency creates advertisements and develops a media plan, specifying which media will be used and in which proportions. Agencies often produce alternative ads or commercials that are pretested in newspapers, television stations, etc. , in different parts of the country before a final choice is made prior to a national campaign.
22. What is probably the best form of advertising according to the speaker?
23. What does the speaker say is the purpose of many organizations’ using prestige advertising?
24. How do large companies generally handle their advertising?
25. What would advertising agencies often do before a national campaign?
选项
A、To sell a particular product.
B、To build up their reputation.
C、To promote a specific service.
D、To attract high-end consumers.
答案
B
解析
选项均为不定式短语,通常不定式短语所表达的是目的、打算或是即将发生的行为动作,由各选项意思:A)“销售特定商品”、B)“树立声誉”、C)“推广特定服务”和D)“吸引高端客户”可以推测,本题考查内容与广告的目的有关。短文中提到很多机构通过广告公司进行宣传,并不一定是想要销售产品,更多的是想树立企业或公司的良好声誉。
转载请注明原文地址:https://tihaiku.com/zcyy/2943063.html
相关试题推荐
[originaltext]Cleanairisimportanttogoodhealth.Iftheaircontainsim
[originaltext]Cleanairisimportanttogoodhealth.Iftheaircontainsim
[originaltext]VisitorstoBritainaresometimessurprisedtolearnthatnew
[originaltext]VisitorstoBritainaresometimessurprisedtolearnthatnew
[originaltext]W:We’veallheardthesayingLaughteristhebestmedicine.How
[originaltext]W:We’veallheardthesayingLaughteristhebestmedicine.How
[originaltext]W:Abunchofusaregettingtogetherforavolleyballmatchont
[originaltext]W:Abunchofusaregettingtogetherforavolleyballmatchont
[originaltext]W:Abunchofusaregettingtogetherforavolleyballmatchont
[originaltext]W:Abunchofusaregettingtogetherforavolleyballmatchont
随机试题
Inoursociety,wemustcommunicatewithpeople.Agreatdealofcommunicat
细部工程各分项的检验批应按下列规定划分()。A.同类制品每50间(处)应划分为
1型糖尿病的发病是由于A.胰岛素分泌绝对不足B.胰岛素相对不足以及靶细胞对胰岛素
在颌面发育的快速期中,第一恒磨牙萌出是第几快速期:()A.一 B.二
保证中药质量的前提是A.栽培条件B.采收加工C.产地D.土壤E.品种正确
财务会计报告能够提供有助于()进行合理决策的信息。A:投资者 B:管理当局
(2018年)根据《测绘地理信息行业信用指标体系》,某丙级测绘资质单位因市场不正
新安装或A及B类检修后投运的断路器及长期停用的断路器投入运行()小时内,应增
爱因斯坦曾说过,“我评定一个人的真正价值只有一个标准,即看他在多大程度上摆脱了‘
成釉细胞瘤内含有A.血性液体 B.黄褐色液体 C.透明、淡黄色水样液体 D
最新回复
(
0
)