首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2023-08-20
31
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle,(9)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W:(9)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on.(10)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not.(11)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else.(12)I never realize the regulations are so rigid.
9. What can be accepted for the promotion of medicine?
10. Why can’t the speakers get users of their products to support their claim in ads?
11. Why can’t the speakers promise to refund money to customers in their ads?
12. What can we learn about the man from the conversation?
选项
A、Launching a campaign in specialist medical journals.
B、Advertising medicines that need a prescription on TV.
C、Making newspaper ads with doctor’s good comment.
D、Getting some specialists to advertise for the products.
答案
A
解析
推理判断题。本题问的是可以接受的药物促销手段。对话开始男士提到他们应该在医药杂志上宣传,女士表示赞同。
转载请注明原文地址:https://tihaiku.com/zcyy/2941957.html
相关试题推荐
[originaltext]M:Cindy!Haveyouheardthenews?W:No,Steve.Whatdoyoumean?
[originaltext]M:Cindy!Haveyouheardthenews?W:No,Steve.Whatdoyoumean?
[originaltext]W:MarkreallyneedstoseethisarticleinPsychologyWeekly.M:W
[originaltext]W:Let’sgointothepenguinhouse.M:Great!Ireadthatthey’vea
[originaltext]W:Let’sgointothepenguinhouse.M:Great!Ireadthatthey’vea
[originaltext]W:Let’sgointothepenguinhouse.M:Great!Ireadthatthey’vea
[originaltext]Allbigcitiesarequitesimilar.LivinginamodernAsianci
[originaltext]DebraisastudentatOxford.Ayearago,shewasextremelyt
[originaltext]DebraisastudentatOxford.Ayearago,shewasextremelyt
[originaltext]Monkeysaresmalllivelymammalsthatrankhighamongthemos
随机试题
ThecentralideaofParagraph1isthat______.[br]Itcanbeinferredfromthe
Thenumberofapplicantsforcivilservantshasincreasedabruptlyinrecent
某公开发行A股的股份有限公司采取永续增长的股利政策,股利每年增长3%,预计下年
药物消除的零级动力学是指A.吸收与代谢平衡 B.血浆浓度达到稳定水平 C.单
能够将水流信号转化为电信号,传送到消控室报告火灾发生部位的是下列哪个部件()。
下列关于在建筑中布置柴油发电机房的描述不正确的是( )。A.柴油发电机房应采用
省、市()负责建立劳务分包合同管理信息系统。A.建设主管部门 B.劳动局
正常人清晨空腹血糖浓度为A.2.60~3.10mmol/L B.8.60~11
以下关于卖出看跌期权的说法,正确的是()。A.卖出看跌期权的收益将高于买进
处方中,对饮片品质提出要求的药名有A.马蹄决明 B.左牡蛎 C.鹅枳实 D
最新回复
(
0
)