首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-19
31
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [20]But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [21]Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
文章提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/2939502.html
相关试题推荐
[originaltext]W:I’msofrustratedwiththisnewcomputerprogram.Ijustcan’t
[originaltext]W:I’msofrustratedwiththisnewcomputerprogram.Ijustcan’t
[originaltext]Disastermoviesoftenportraycatastrophesthatdestroy,ora
[originaltext]Disastermoviesoftenportraycatastrophesthatdestroy,ora
[originaltext]Here’sBiographyofJohnMuir—JohnMuir’sownwritingstobri
[originaltext]Here’sBiographyofJohnMuir—JohnMuir’sownwritingstobri
[originaltext]Here’sBiographyofJohnMuir—JohnMuir’sownwritingstobri
[originaltext]Peoplewritetoaskmeifthere’scorrelationbetweenacademi
[originaltext]M:Cathy,chaostheoryseemstobeabranchofphysicsormathema
[originaltext]W:Oh,hello,John.Areyouusingyourdictatingmachinethismor
随机试题
IwenttoaCatholicboysschoolinBlackpoolintheNorthofEngland.Inmy
[originaltext]W:John,areyousureyouhaven’tseenthemissingfile?Icould
SurfaceFluidsonVenusandEarthP1:Whenastronomersfirstpointedtheirrudim
无形资产所有权的变动应记入()A.经常账户 B.资本账户 C.金融账户
如果政府支出的增加与政府转移支付的减少完全相同时,国民收入水平会()。A.不变
(2021年真题)当总收益倍数(TVPI)大于1时,以下表述正确的是()。
Thechangeinthatvillagewasmiraculou
2,20,()。
当前教师队伍中存在着以教谋私,热衷于“有偿家教”现象,这实际上违背了( )。A
现有A、B、C三种产品,其资产收益率的相关系数如表1—3所示,则()。 A.B
最新回复
(
0
)