首页
登录
职称英语
Teenagers are spending more money than ever. Just last year, 31.6 million te
Teenagers are spending more money than ever. Just last year, 31.6 million te
游客
2023-08-18
36
管理
问题
Teenagers are spending more money than ever. Just last year, 31.6 million teens spent 155 billion, according to the Northbrook, Illinois-based market research group Teenage Research Unlimited. Much of that money, of course, comes from parents.
Shocked at how much money kids spend? Maybe you haven’t checked the price tags lately on some of the younger generation’s must-haves.
To some, such extravagant spending on the notoriously fickle young might seem outrageous. Why do some parents give in?
One factor is surely the sheer power of marketing through mass media. According to the group Adbusters, teenagers are exposed to an estimated 3,000 advertisements each day. Combine the ads with programming itself, like the fashion-, music- and skin-filled shows on MTV, and you’ve got a barrage of messages telling kids what they should own if they want to fit in.
"The pressures on parents today are enormous," says Tom Vogele, a single father of twin 18-year-old girls in Newport Beach, Calif. "I truly believe it is harder today to raise children without spoiling them, not because parents are less capable or lazy, but because so many forces are working against me."
Many working parents probably compensate by spending money on their kids, says Timothy Marshall, an associate professor of developmental psychology at Christopher Newport University in Virginia. For some, there is probably some guilt involved in not spending enough time at home. But, adds Marshall, spending money is also often more convenient in our fast-paced society than going to baseball games or other activities.
"It’s easier to say let’s go out and spend some money, in terms of finding time in a busy schedule to spend with kids," Marshall said.
For many families, of course, keeping up with their children’s costly demands for designer clothing, CDs, and concert tickets is a financial impossibility. Even for those families who can afford such lavish spending, striking a compromise between spoiling the kids and denying them is tricky, but possible.
Teaching kids how to budget and save is key, Marshall says. Instead of just giving children the toys or clothing they desire, give them an allowance and show them how they can save up for whatever they want, he says.
And don’t be afraid to just say no, Marshall adds. "We need to step up and tell kids where the boundaries are, that’s part of our responsibility as parents," he said. [br] What is the effect of marketing through mass media?
选项
A、It fills the market with ads beyond the young’s understanding.
B、It directs not only the trend but also the ways of advertising.
C、It stuffs all kinds of ads into TV shows and radio programs.
D、It triggers young people’s desire to keep up with the trend.
答案
D
解析
第4段末句说明市场营销和广告结合在一起,就会“引导孩子们应该拥有什么才算跟上潮流”,也就是说,这会使年轻人追随潮流,选项D正具有这个意思,为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2937440.html
相关试题推荐
Inameretwoyears,theproportionofteenagerswhoexpecttobefinanciall
Inameretwoyears,theproportionofteenagerswhoexpecttobefinanciall
Inameretwoyears,theproportionofteenagerswhoexpecttobefinanciall
[originaltext]Teenagershavefewerfriendsthan20yearsago,researchhas
UptoamillionpeopleintheUKhave"completelypreventable"severeheadac
UptoamillionpeopleintheUKhave"completelypreventable"severeheadac
UptoamillionpeopleintheUKhave"completelypreventable"severeheadac
UptoamillionpeopleintheUKhave"completelypreventable"severeheadac
UptoamillionpeopleintheUKhave"completelypreventable"severeheadac
Teenagerswillbetoldto"standupfortheirelders"onpublictransport—or
随机试题
Sothetheoriesoftheschoolsaredifferentfromthepracticeofordinarybusin
Agricultureisthecountry’schiefsourceofwealth,rice______.byfarthebig
与水合氯醛、奋乃静等药物合用,可能增加中枢神经系统和呼吸系统抑制作用的镇咳药是(
利率风险按照来源的不同,可分为()。A.基准风险 B.收益率曲线风险 C.
下列应纳入存货盘点范围内的有()A.在资产负债表日前已确认销售但尚未发运的货物
与地塞米相比,倍氯米松治疗哮喘的主要优点是A.能气雾吸收 B.抗炎作用强 C
以下对医院病房楼避难间的设置规定中,错误的是()。A.病房楼应在二层及以上的病
(2016年5月)下列哪些方面不能体现出企业培训经费的投入可能带来收益()。
在学生的成长和发展中起主导作用的是()。 A.家庭 B.社会 C.学校
商品归类题 供食用的活珍珠鸡(重量大于2kg)(2002年)()
最新回复
(
0
)