首页
登录
职称英语
International trade fairs have become extremely important venues for conduct
International trade fairs have become extremely important venues for conduct
游客
2023-08-18
41
管理
问题
International trade fairs have become extremely important venues for conducting business, yet very few domestically based sales organizations have an understanding of how to take advantage of the opportunities that these shows present. Unlike U.S. trade shows, at which there is an open display of one’s goods and services and a lot of looking but no buying, a European trade show is relatively closed and only open to those who are there to conduct business. The U.S. company often will spend a lot of money to set up an open display with charming sales people with little seniority or authority. The exhibit is saying, in effect, everyone and anyone is welcome but do not ask too many questions or expect to conduct any serious business. A comparable German exhibit will be more like a fortress where savvy gatekeepers will quickly weed out all but the most important clients who, once allowed into the inner sanctum, will meet directly with senior managers. The message that this exhibit is sending out is that only very special people are welcome and that is its privilege to be allowed to stay.
In some societies, the first thing people care about is quality("Is it the best?"); in other societies, the first thing on a customer’s mind is the cost("How cheap is it?"); and in other countries, the concern is style("How does it look?"). The color, size, and quantity of items need to be considered in the packaging of any product. The color blue is for funerals in some countries, smaller items are preferred over large items, and number of items in a package can be critical. For example, a golf ball manufacturer unknowingly packaged their golf balls in groups of four and then set 50,000 units to their Asian distributor who promptly sent them all back, advising the manufacturer to repackage the golf balls in packages of three. In many of the countries where the golf balls were to be distributed, the number 4 was equated with death whereas the number 3 is symbolic of long life. For golfers who are known to be superstitious, the number of golf balls in each package was more important to the distributor than the quality of the product. [br] The author may most probably agree that the U.S. trade shows are _____.
选项
A、unsatisfactorily-conducted
B、businessman-targeted
C、delicately-decorated
D、profit-oriented
答案
C
解析
从首段第3句中的spend a lot of money及charming sales people可以看出美国的交易会着重的是会场的布置,而非对产品的专业介绍,由此可见,C最适合用于形容美国的交易会。
转载请注明原文地址:https://tihaiku.com/zcyy/2937403.html
相关试题推荐
中国经济的飞速发展使中国的国际地位和影响力得到了提升。China’sinternationalstatusandinfluencearegreatl
AstudyconductedbyanAustralianscienceagencyhasdiscoveredsignsthat
AstudyconductedbyanAustralianscienceagencyhasdiscoveredsignsthat
AstudyconductedbyanAustralianscienceagencyhasdiscoveredsignsthat
AstudyconductedbyanAustralianscienceagencyhasdiscoveredsignsthat
AstudyconductedbyanAustralianscienceagencyhasdiscoveredsignsthat
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
Internationalairlineshaverediscoveredthebusinesstravelers,themanor
随机试题
Thereisnoquestionthatsome"greenwashing"isgoingoninthecorporatew
理想气体经历如图6所示的abc平衡过程,则该系统对外做功W,从外界吸收的热量Q和
筛选时的分离原理是根据药物与杂质有所不同,此不同点是指A:密度B:浮力C:体
我国改革开放前,实行以实物形式向职工分配住房的()住房制度。A.福利性
《愚公移山》:“指通豫南,达于汉阴。”“汉阴”指()。 A.“汉阴”指汉水
简述现代企业人力资源管理各个历史发展阶段的特点。
如图11所示轴向拉压杆的总伸长变形为()。
A.椿皮 B.墨旱莲 C.娑罗子 D.沙苑子 E.蒺藜处方写潼蒺藜的正名
由于业主方的原因导致的人工费的索赔一般包括()。A、不可抗力导致的人员窝工费
下列传输设备测试项目中,测试值越小越好的是( )。 A.输入抖动容限 B.平
最新回复
(
0
)