首页
登录
职称英语
[originaltext] Today we are talking about eBay, one of the enormously succes
[originaltext] Today we are talking about eBay, one of the enormously succes
游客
2023-08-18
33
管理
问题
Today we are talking about eBay, one of the enormously successful companies. It’s a household word in several countries: in 2005 it had a turnover of $4.55 billion and it employed 11,600 people—it’s achieved all of this in just 11 years.
What’s the secret of eBay’s success? I think the key issue here is that eBay couldn’t exist without the Internet. You know, there aren’t many examples of companies like this—take Amazon, for example. If you don’t feel like switching your computer on, you can always go round to the nearest bookshop. But if you want to sell your old magazines to somebody in Germany, eBay’s the only way to do it. Without the net’s ability to bring buyers and sellers together from different locations there would be no eBay. So this is big point number one.
Now, let’s move on to point two, the founders of eBay. Meg Whitman, the CEO, like all of the senior staff, already had a successful business background, and she brought in an experienced management team. They had a great idea but it had to be a great profitable idea. Around this—the importance of profitability—they built their business model.
Let’s move on to point three, sound business management. Did you hear of eBay during the dotcom boom years? Not a lot—they were busy building their customer base and making money, they didn’t feature in stories headlining the excesses of the dotcom boom years...
Actually, I’ll add another point, point four. eBay doesn’t produce, sell or ship anything itself: it provides the online marketplace for other people to do this. This gives it enormous financial power. More-over, this means that they can use their capital very effectively—you know, their capital isn’t tied up in buildings, factories, warehouses, that sort of things. Again, their capital isn’t tied up in things that are waiting to be sold: they haven’t got shops all over the world with sales assistants in them. All this costs, you know.
Of course, they’ve also had a couple of major problems when they are developing, anyway. The first problem, they arrived in a couple of key markets too late. This happened in Japan and Hong Kong, where Yahoo’s online marketplace had a head start. The other problem—well, it’s the sort of thing we’ve all heard about—buyers receiving stolen goods, or a product different from the one they thought they’d bought, or no product at all, sellers putting in false bids to increase the price just before an auction finishes. eBay admits this happens, but says that this sort of thing accounts for a very small percentage of all sales. OK, now I’d like to have a look at just how the company has expanded over the last 11 years...
16 What is the key factor that leads to eBay’s success?
17 What do we learn about eBay’s CEO Meg Whitman?
18 Why can eBay use their capital very effective-ly?
19 What problem does eBay have in their development?
选项
A、They are too late to occupy some of the important markets.
B、The sellers have stolen goods and sold them through eBay.
C、The buyers have often put in false bids to increase the price.
D、They encounter the bottleneck after 11 years of development.
答案
A
解析
录音提到,eBay存在的第一个问题是他们开拓某些关键市场的时间太晚。这个情况曾经在日本和香港发生。雅虎领先一步占领了这两个地方的在线市场。因此,A项“他们太晚以至于无法占领一些重要的市场”符合这一内容,为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2935678.html
相关试题推荐
[originaltext]WhenJohnsonworkedinahigh-traveljobmorethanadecadea
[originaltext]Twenty-fiveyearsago,RayAnderson,asingleparentwithao
[originaltext]Twenty-fiveyearsago,RayAnderson,asingleparentwithao
[originaltext]Twenty-fiveyearsago,RayAnderson,asingleparentwithao
[originaltext]TodayisarathersaddayforoneoftheLondon’soldestfrie
[originaltext]TodayisarathersaddayforoneoftheLondon’soldestfrie
[originaltext]W:Hi.IamAliceWilson.Ihaveareservationfortonight.M:Ok
[originaltext]W:Wellhithere.Whatareyoulookingfortoday?M:Uh,I’mjust
[originaltext]W:Ican’tseemtotunethestationIwant.Funny,Ifoundityes
[originaltext]W:Ican’tseemtotunethestationIwant.Funny,Ifoundityes
随机试题
明确企业内部安全生产管理的组织形式及各层次的管理职责和责任人,是建立安全生产管理
下列关于操作平台说法错误的是()。A.移动式操作平台从移动式的特点方面考虑移动
患者,女,15岁。发热5天,每天体温最高40℃,最低39℃,该热型属于()
四合院作为传统建筑的代表,一般正房高于侧房,面积也比侧房大。住房的安排,一般是家
目前个人住房贷款的形式主要有()。A.住房公积金贷款 B.抵押贷款 C.
患者,女,75岁,高血压病30余年,平日血压控制在140/90mmHg,糖尿病4
王某担任某县小学教师期间通过了硕士研究生入学考试,学校以王某服务期未满、学校教师
某商住楼,建筑高度67m,1~5层为商场,商场部分层高4.5m,每层面积5000
对某商场的应急照明和疏散指示系统进行检查,下列检查结果中,不符合现行国家标准《消
维生素A存在于自然界黄、红色植物中,最主要的是A.α胡萝卜素 B.视黄醇 C
最新回复
(
0
)