首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-17
45
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
录音提到,消费者意识到有些公司在讲假话并且滥用绿色革命运动,故选A。
转载请注明原文地址:https://tihaiku.com/zcyy/2934733.html
相关试题推荐
[originaltext]M:Hello,andwelcometoourprogram"WorkingAbroad".Ourguest
[originaltext]Overthepastdecade,theenvironmentalmovementhasexploded
[originaltext]AnewenemyisthreateningJapanesetraditions:leisure.Asp
[originaltext]AnewenemyisthreateningJapanesetraditions:leisure.Asp
[originaltext]W:Youknow,I’veoftenwonderedwhypeoplelaughatthepicture
[originaltext]W:Youknow,I’veoftenwonderedwhypeoplelaughatthepicture
[originaltext]W:Youknow,I’veoftenwonderedwhypeoplelaughatthepicture
[originaltext]M:Canwemakeyouanoffer?Wewouldliketorunthecampaignfo
[originaltext]M:Canwemakeyouanoffer?Wewouldliketorunthecampaignfo
[originaltext]EversinceMcDonald’sadoptedastrategyin2003thatfocuses
随机试题
CPI是居民消费价格指数(consumerpriceindex)的简称,可以反映居民购买消费品及服务的价格变动。它不但与人们的生活密切相关,在国家的
Crimeisincreasingworldwide.Thereiseveryreasontobelievethe【B1】_____
Whyaresleddogssaidtobephysicalwonders?[br]Nowadayssleddogsarestill
在电力系统中采用ZCH的技术经济效果,包括哪些方面()A.大大提高供电可靠
借款人申请个人经营贷款,需具备的条件有( )。A.具有完全民事行为能力的自然人
蹲踞式起跑时,股四头肌的收缩形式是() A.先拉长,后缩短 B
慢性呼吸衰竭并发右心衰的主要机制是:A.外周血管扩张、阻力降低、静脉回流量增加
下列关于公司法律地位的说法中,错误的是( )。A.公司可以设立分公司和子公司
禁止与单胺氧化酶抑制剂联用的药物不包括A.5-HT受体部分激动剂 B.三环类药
M公司是一家高科技移动互联网公司。公司崇尚轻松工作的氛围,没有严格的等级,强调平
最新回复
(
0
)