首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-17
72
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
录音提到,消费者意识到有些公司在讲假话并且滥用绿色革命运动,故选A。
转载请注明原文地址:https://tihaiku.com/zcyy/2934733.html
相关试题推荐
[originaltext]M:Hello,andwelcometoourprogram"WorkingAbroad".Ourguest
[originaltext]Overthepastdecade,theenvironmentalmovementhasexploded
[originaltext]AnewenemyisthreateningJapanesetraditions:leisure.Asp
[originaltext]AnewenemyisthreateningJapanesetraditions:leisure.Asp
[originaltext]W:Youknow,I’veoftenwonderedwhypeoplelaughatthepicture
[originaltext]W:Youknow,I’veoftenwonderedwhypeoplelaughatthepicture
[originaltext]W:Youknow,I’veoftenwonderedwhypeoplelaughatthepicture
[originaltext]M:Canwemakeyouanoffer?Wewouldliketorunthecampaignfo
[originaltext]M:Canwemakeyouanoffer?Wewouldliketorunthecampaignfo
[originaltext]EversinceMcDonald’sadoptedastrategyin2003thatfocuses
随机试题
______,butwouldyoumindmovingyourbag?A、WaitaminuteB、Thankyouverymuch
Almosteverychild,onthefirstdayhesetsfootinaschoolbuilding,iss
ForanygiventaskinBritaintherearemorementhanwomenareneeded.Stro
ForeignLanguageStudyinAmericaForeignlanguagestudystarts【T1】_____
对于火灾报警传输设备的本机故障报警功能说法不正确的是:()。A.传输设备应设本
水电站进水建筑物的进口流速一般控制在()左右。A.0.5ms B.1.5m
FIDIC系列合同条件中,()主要用于发包人设计的或咨询工程师设计的房屋建筑工程
某石化工程建设公司,以EPC总承包模式承包了国家重点能源建设项目,工程内容包括管
下列关于银行资本的作用叙述不正确的是()。A.为银行提供融资 B.使银行免受
标后预算总费用中的项目预算总成本包括直接费、设备购置费、措施费、专项费用以及现场
最新回复
(
0
)