首页
登录
职称英语
With increasing prosperity, Western European youth is having a fling that is
With increasing prosperity, Western European youth is having a fling that is
游客
2023-08-17
50
管理
问题
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns.
The result has been the increasing emergence in Europe of that phenomenon well known in America as the "youth market." This is a market in which enterprising businesses cater to the demands of teenagers and older youths in all their rock mania and pop-art forms.
In Western Europe, the youth market may appropriately be said to be in its infancy. In some countries such as Britain, West Germany and France, it is more advanced than in others. Some manifestations of the market, chiefly sociological, have been recorded, but it is only just beginning to be the subject of organized consumer research and promotion.
Characteristics of evolving European youth market indicate dissimilarities as well as similarities to the American youth market.
The similarities:
The market’s basis is essentially the same—more spending power and freedom to use it in the hands of teenagers and older youth. Young consumers also make up an increasingly high proportion of the population.
As in the United States, youthful tastes in Europe extend over a similar range of products—records, leather jackets and "way-out", extravagantly styled clothing, cosmetics and soft drinks. Generally it now is difficult to tell in which direction trans-Atlantic teenage influences are flowing.
Also, a pattern of conformity dominates Europe youth as in this country, though in Britain the object is to wear clothes that "make the wearer stand out," but also make him "in," such as tight trousers and precisely tailored jackets.
Worship and emulation of "idols" in the entertainment field, especially the "pop" singers and other performers is pervasive. There’s also the same exuberance and unpredictability in sudden fad switches. In Paris, buyers of stores catering to the youth market carefully watch what dress is being worn by a popular television teenage singer to be ready for a sudden demand for copies. In Stockholm other followers of teenage fads call the youth market "attractive but irrational."
The most obvious differences between the youth market in Europe and that in the United States is in size. In terms of volume and variety sales, the market in Europe is only a shadow of its American counterpart, but it is a growing shadow. [br] The European youth market and the American one are similar in______.
选项
A、the youth’s spending power
B、the youth’s influences on the market
C、the proportion of the youth population
D、the kinds of products that interest the youth
答案
D
解析
第7段第1句开头的a similar range of products表明欧洲和美国的年轻人都喜欢同一类商品,因此D为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2934094.html
相关试题推荐
Peoplecannowavoidhavingtosortthroughalbumsfromseveraldifferentfr
Peoplecannowavoidhavingtosortthroughalbumsfromseveraldifferentfr
Peoplecannowavoidhavingtosortthroughalbumsfromseveraldifferentfr
Peoplecannowavoidhavingtosortthroughalbumsfromseveraldifferentfr
Peoplecannowavoidhavingtosortthroughalbumsfromseveraldifferentfr
Peoplecannowavoidhavingtosortthroughalbumsfromseveraldifferentfr
Smokersinthe"landofthefree"arefindingthemselvesincreasinglylessf
Smokersinthe"landofthefree"arefindingthemselvesincreasinglylessf
Smokersinthe"landofthefree"arefindingthemselvesincreasinglylessf
Smokersinthe"landofthefree"arefindingthemselvesincreasinglylessf
随机试题
"InterestinlearningChineseamongAmericanyouthandtheirparentshasgro
[originaltext]M:Hi,Margaret,wherewereyouatdinner-time?Iwassavingase
WhenfamiliesgatherforChristmasdinner,somewillsticktoformaltraditi
下列哪项指标是确定钢材强度设计值的依据?( )A.抗拉强度 B.伸长率 C
(1)叙述函数f(x)在区间a,b]中上凸的定义,并证明f(x)=sinx在[0
门诊护士不能从事的工作内容是A.保持良好的诊疗和候诊环境 B.开具处方 C.
下列各项,除哪项外,均为中药害虫的趋性A.趋光性B.趋物性C.趋温性D.趋化性E
中国工商银行的价值观是()A.臻于至善,厚德正盛B.大行德广,
无镇静作用的H受体阻断药是A.异丙嗪 B.苯海拉明 C.阿司咪唑 D.氯苯
汇总记账凭证账务处理程序与科目汇总表账务处理程序的相同点是()。A:登记总账的依
最新回复
(
0
)