首页
登录
职称英语
With increasing prosperity, Western European youth is having a fling that is
With increasing prosperity, Western European youth is having a fling that is
游客
2023-08-17
31
管理
问题
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns.
The result has been the increasing emergence in Europe of that phenomenon well known in America as the "youth market." This is a market in which enterprising businesses cater to the demands of teenagers and older youths in all their rock mania and pop-art forms.
In Western Europe, the youth market may appropriately be said to be in its infancy. In some countries such as Britain, West Germany and France, it is more advanced than in others. Some manifestations of the market, chiefly sociological, have been recorded, but it is only just beginning to be the subject of organized consumer research and promotion.
Characteristics of evolving European youth market indicate dissimilarities as well as similarities to the American youth market.
The similarities:
The market’s basis is essentially the same—more spending power and freedom to use it in the hands of teenagers and older youth. Young consumers also make up an increasingly high proportion of the population.
As in the United States, youthful tastes in Europe extend over a similar range of products—records, leather jackets and "way-out", extravagantly styled clothing, cosmetics and soft drinks. Generally it now is difficult to tell in which direction trans-Atlantic teenage influences are flowing.
Also, a pattern of conformity dominates Europe youth as in this country, though in Britain the object is to wear clothes that "make the wearer stand out," but also make him "in," such as tight trousers and precisely tailored jackets.
Worship and emulation of "idols" in the entertainment field, especially the "pop" singers and other performers is pervasive. There’s also the same exuberance and unpredictability in sudden fad switches. In Paris, buyers of stores catering to the youth market carefully watch what dress is being worn by a popular television teenage singer to be ready for a sudden demand for copies. In Stockholm other followers of teenage fads call the youth market "attractive but irrational."
The most obvious differences between the youth market in Europe and that in the United States is in size. In terms of volume and variety sales, the market in Europe is only a shadow of its American counterpart, but it is a growing shadow. [br] What does the author think about the youth market in Britain, West Germany and France?
选项
A、It is more developed than that in Western Europe.
B、It is still in its preliminary stage of development.
C、More sociological phenomena of these markets should be recorded.
D、Consumer research and promotion should be based on these markets.
答案
B
解析
B是对第3段第1句中的in its infancy的同义改写,而题目提到的三个国家都属于西欧国家,因此第3段第1句的内容也可以适用于这三个国家,由此可见,B为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2934093.html
相关试题推荐
SwedenwasthefirstEuropeancountrytointroducebanknotesin1661.Nowi
SwedenwasthefirstEuropeancountrytointroducebanknotesin1661.Nowi
SwedenwasthefirstEuropeancountrytointroducebanknotesin1661.Nowi
SwedenwasthefirstEuropeancountrytointroducebanknotesin1661.Nowi
IfthepopulationoftheEarthgoesonincreasingatitspresentrate,there
IfthepopulationoftheEarthgoesonincreasingatitspresentrate,there
IfthepopulationoftheEarthgoesonincreasingatitspresentrate,there
IfthepopulationoftheEarthgoesonincreasingatitspresentrate,there
IfthepopulationoftheEarthgoesonincreasingatitspresentrate,there
IfthepopulationoftheEarthgoesonincreasingatitspresentrate,there
随机试题
Formorethan50years,microbiologistsintheU.S.andEuropehavewarnedag
李先生购买了某保险单5份。保险费分配如表所示。(单位:元) 保险费分配表
A.国务院有关部门 B.省级药品监督管理部门 C.国务院经济综合主管部门
新建35kV及以上电压等级变电站的()分合闸位置“双确认”系统设计、生产
下列哪一项不属于第一次工业革命时期的科学发现和成就( )A.血液循环学说
下列关于童年期儿童学习特征的表述中,不正确的是()。A.低年级儿童难以深刻理解
一住店客人未付房钱即想离开旅馆去车站。旅馆服务员揪住他不让走,并打报警电话。客人
不属于亲子关系本质的是()A.自然的血缘关系 B.人伦道德关系 C.
出口货物的标记号码,应与合同、发票等外贸单据的有关内容一致。 ()
原发性肾病综合征主要辅助检査项目应是 A.双肾B超 B.双肾CT
最新回复
(
0
)