首页
登录
职称英语
Car makers have long used sex to sell their products. Recently, however, bot
Car makers have long used sex to sell their products. Recently, however, bot
游客
2023-08-16
51
管理
问题
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European marketing campaigns around the icon of modern biology.
BMW’s campaign, which launches its new 3-series sports saloon in Britain and Ireland, shows the new creation and four of its earlier versions zigzagging around a landscape made up of giant DNA sequences, with a brief explanation that DNA is the molecule responsible for the inheritance of such features as strength, power and intelligence. The Renault offering, which promotes its existing Laguna model, employs evolutionary theory even more explicitly. The company’s television commercials intersperse(点缀)clips of the car with scenes from a lecture by Steve Jones, a professor of genetics at University College London.
BMWs campaign is intended to convey the idea of development allied to heritage. The latest product, in other words, should be viewed as the new and improved scion(后代)of a long line of good cars. Renault’s message is more subtle. It is that evolution works by gradual improvements rather than sudden leaps and in this, Renault is aligning itself with(与……保持一致)biological orthodoxy. So, although the new car in the advertisement may look like the old one, the external form conceals a number of significant changes to the engine. While these alterations are almost invisible to the average driver, Renault hopes they will improve the car’s performance, and ultimately its survival in the marketplace.
Whether they actually do so will depend, in part, on whether marketers have read the public mood correctly. For, even if genetics really does offer a useful metaphor for automobiles, employing it in advertising is not without its dangers. That is because DNA’s public image is ambiguous. In one context, people may see it as the cornerstone of modern medical progress. In another, it will bring to mind such controversial issues as abortion, genetically modified food-stuffs, and the sinister subject of eugenics(优生学).
Car makers are probably standing on safer ground than biologists. But even they can make mistakes. Though it would not be obvious to the casual observer, some of the DNA which features in BMWs ads for its nice, new car once belonged to a woolly mammoth—a beast that has been extinct for 10,000 years. Not, presumably, quite the message that the marketing department was trying to convey. [br] In the third paragraph, by "biological orthodoxy", the author means _____.
选项
A、Renault doesn’t make any change in the new car model
B、Renault makes gradual change in the new car model
C、Renault makes great change in the new car model
D、Renault makes sudden change in the new car model
答案
B
解析
biological orthodoxy(生物学的正统观念)出现于第3段第4句句末,in this指的是前面提到的by gradual improvements rather than sudden leaps可以直接选出B,即雷诺公司对新推出的汽车的改良是“渐变性的”。
转载请注明原文地址:https://tihaiku.com/zcyy/2932077.html
相关试题推荐
Gulliverhasafriendwhorecentlygaveuphisjobtostudyfor"TheKnowled
Untilrecently,themedicalcommunitybelievedthatmosthearinglosswasca
Untilrecently,themedicalcommunitybelievedthatmosthearinglosswasca
Untilrecently,themedicalcommunitybelievedthatmosthearinglosswasca
Untilrecently,themedicalcommunitybelievedthatmosthearinglosswasca
Untilrecently,themedicalcommunitybelievedthatmosthearinglosswasca
Untilrecently,themedicalcommunitybelievedthatmosthearinglosswasca
Untilrecently,themedicalcommunitybelievedthatmosthearinglosswasca
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
随机试题
TheChacoPhenomenonP1:Betweenabout900to1150AD,amysteriousStoneAgecu
Worse,thoughChinatookanearlydecisionto______(吸引制造业方面的国外直接投资),ithasb
Crimeisincreasingworldwide.Thereiseveryreasontobelievethe【B1】_____
中国结(Chineseknot)是中国特有的传统民间手工编织艺术,体现着中国人的智慧和深厚文化。作为独特的中华文化的代表,中国结极易被外国人辨认出来。
流体流过节流孔板时,流束在孔板的哪个区域收缩到最小?()A.进口处 B.进
回弹法检测一般构件的混凝土强度,要求的测区数量不宜少于()。A.5个 B.1
商品流通的过程就是()。A:商品价值形态的转化过程 B:创造空间和时间价值的过
按照迁移内容的抽象与概括化水平,可以把学习迁移分为( )。A、水平迁移与垂直迁
统计学是关于()的学科。A.收集、整理和描述数据 B.利用样本信息验证总体假
(2013年真题)2012年12月31日,企业某项固定资产的公允价值为
最新回复
(
0
)