首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called "f
Reebok executives do not like to hear their stylish athletic shoes called "f
游客
2023-08-16
39
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics(健身操)or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket(高档消费人群的)retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reeboks exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] Reebok once had to limit the number of its distributors, because _____.
选项
A、its supply of products fell short of demand
B、too many distributors would cut into its profits
C、the reduction of distributors could increase its share of the market
D、it wanted to enhance consumer confidence in its products
答案
A
解析
第3段前两句提到“在过去几年中,马萨诸塞州分公司限制其分销商及其商店中鞋子的数量,部分原因是他们必须这样做。有时对锐步鞋的需求超过其供应,公司难以满足现有分销商的订单”,A正确;其余三项均与文意相悖。
转载请注明原文地址:https://tihaiku.com/zcyy/2932072.html
相关试题推荐
TheancientGreeksdevelopedbasicmemorysystemscalledMnemonics.Thename
TheancientGreeksdevelopedbasicmemorysystemscalledMnemonics.Thename
TheancientGreeksdevelopedbasicmemorysystemscalledMnemonics.Thename
TheancientGreeksdevelopedbasicmemorysystemscalledMnemonics.Thename
TheancientGreeksdevelopedbasicmemorysystemscalledMnemonics.Thename
[originaltext](12)AnewprogramcalledAdelanTECHLeadershipishelpings
[originaltext](12)AnewprogramcalledAdelanTECHLeadershipishelpings
[originaltext](12)AnewprogramcalledAdelanTECHLeadershipishelpings
[originaltext](12)AnewprogramcalledAdelanTECHLeadershipishelpings
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
随机试题
Itisimperativethatthestate-ownedenterprise______morefundstoimproveits
间接融资的特点有()。 1、间接性 2、融资的相对集中性 3、融资信誉有
押品日常管理控制的具体措施有( )。A.出入库的管理 B.权证的管理 C.
男性,31岁,因尿频、尿急、尿痛症状及尿常规白细胞20~30/HP,诊断为"尿路
《变电验收管理规定》:变电站技改工程验收隐蔽工程验收环节,关于组织分工以下说法正
色素色是指有机色素通过选择性地吸收、反射和投射特定频率的光线后直观呈现出的颜色。
一钢筋混凝土单层工业厂房边柱,下柱为工字形截面,截面尺寸如图所示,下柱高为7.2
(2015年5月)( )属于工作态度指标。A.积极性 B.纪律性 C.责任
某评价机构承担了煤矿建设项目的安全预评价工作,并成立了评价项目组,在明确评价对象
(2018年真题)根据《劳务派遣暂行规定》,被派遣劳动者在用工单位因工作遭受事故
最新回复
(
0
)