首页
登录
职称英语
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
游客
2023-08-16
19
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-pommerce companies are those selling sex related products or services. For a similar reason, online gambling is highly popular.
Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
23. What is important to the success of an online store?
24. What products are unsuitable for selling online?
25. Who are more likely to buy groceries online?
选项
A、Those having a taste or smell component.
B、Products potentially embarrassing to buy.
C、Those that require very careful handling.
D、Services involving a personal element.
答案
A
解析
由“Products which are usually considered unsuitable for selling online include those that have a taste or smell component.”可知具有气味或味道的物品不适合在网上销售。所以答案为A)。
转载请注明原文地址:https://tihaiku.com/zcyy/2930517.html
相关试题推荐
SomepeopleoftencomplainthatonenegativeaspectofChina’srapideconomicde
[originaltext]Ifyou’recarefulenough,you’llfindthatitiscommonnowad
[originaltext]Ifyou’recarefulenough,you’llfindthatitiscommonnowad
[originaltext]InBritainthebiggestnumberofworkingforeignerscomesfro
[originaltext]InBritainthebiggestnumberofworkingforeignerscomesfro
[originaltext]Peter:(19)ThelawontaxisisveryinterestingandIknowinLon
[originaltext]Peter:(19)ThelawontaxisisveryinterestingandIknowinLon
[originaltext]Peter:(19)ThelawontaxisisveryinterestingandIknowinLon
[originaltext]OneofNewYork’smostbeautifulandvaluablebuildingsisin
[originaltext]Ababyspendsthefirstyearoflifelearningtolisten.(9)A
随机试题
Theevolutionofsexratioshasproduced,inmostplantsandanimalswithsep
Whydidherneighborsgoupontheroof?[originaltext]M.Hi,Jane...Say,are
试说明运输业总产值包括的具体内容。
绩效管理委员会的主要职责包括()。A.领导和推动企业的绩效管理 B.研究绩效
关于传统知识,下列说法正确的是()。A.世界知识产权组织是目前对传统知识保护与利
患者,女性,40岁,突发腹痛来诊,面色苍白,大汗,BP80/50mmHg,HR1
证券具有极高的流动性必须满足的条件是()。 Ⅰ.很容易变现 Ⅱ.变现的交易
标准作业指变电运维工作应严格执行现场运维标准化作业,细化工作步骤,量化关键工艺,
根据“谁作出行政行为,谁就是被告”原则,经复议的案件,复议机关是被告。()
常用的短期体内诱癌试验不包括A.小鼠睾丸染色体畸变试验 B.小鼠皮肤肿瘤诱变试
最新回复
(
0
)