首页
登录
职称英语
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
游客
2023-08-16
51
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-pommerce companies are those selling sex related products or services. For a similar reason, online gambling is highly popular.
Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
23. What is important to the success of an online store?
24. What products are unsuitable for selling online?
25. Who are more likely to buy groceries online?
选项
A、The guaranteed quality of its goods.
B、The huge volume of its annual sales.
C、The service it provides to its customers.
D、The high value-to-weight ratio of its goods.
答案
D
解析
由“Suitable products generally have a high value-to-weight ratio.”可知高价值重量比的物品更适合在网上销售。所以答案为D)。
转载请注明原文地址:https://tihaiku.com/zcyy/2930516.html
相关试题推荐
[originaltext]Goodmorning,class.Beforewebegintoday,Iwouldliketoa
[originaltext]Goodmorning,class.Beforewebegintoday,Iwouldliketoa
[originaltext]Goodmorning,class.Beforewebegintoday,Iwouldliketoa
[originaltext]Inancienttimes,manypeoplebelievedtheearthwasaflatd
[originaltext]Itmayseemstrangethatwe’rediscussingmusicfromaBroad
[originaltext]Thankyouallforcomingtomytalkthisevening.It’snice
[originaltext]Thankyouallforcomingtomytalkthisevening.It’snice
[originaltext]Xwasasecretagent.Hehadrentedafurnishedroominapro
[originaltext]M:Howdidyoufindthisjob?W:Well,IknewtheshopbecauseI
[originaltext]M:Howdidyoufindthisjob?W:Well,IknewtheshopbecauseI
随机试题
ShouldMedicalSchoolsTurntoThree-yearPrograms?[A]ForTravisHill,
Scatteredthroughtheseasoftheworldarebillionsoftonsofsmallplantsand
Thereisnoevidence_____hewasonthesiteoftheaccident.A、whereB、thatC、w
与有形市场相比,无形市场的典型特征不包括()。A.交易场所不固定 B.交易范
根据以下材料,回答题 SometimesIreallydoubtwhe
机械设备安装工程开工前,应完成并满足机械设备安装工程开工条件和安装需要的现场设施
心室纤颤宜选用的药物是A.地高辛B.普萘洛尔C.利多卡因D.维拉帕米E.胺碘酮
在经济学中,充分就业是指()。A.社会劳动力100%就业 B.所有有能力
根据《中华人民共和国水法》,关于跨省、自治区、直辖市的其他江河、湖泊的水功能区划
对地下水埋藏较深,有固定含水层的路堑地段,宜采用( )等设施排水。A.支撑渗沟
最新回复
(
0
)