首页
登录
职称英语
Most of us are acutely aware of how much mobile data we consume on our phone
Most of us are acutely aware of how much mobile data we consume on our phone
游客
2023-08-16
47
管理
问题
Most of us are acutely aware of how much mobile data we consume on our phones and tablets. That’s because Americans are largely bound to cellular plans that come with data caps—monthly limits on usage that apply steep overage fees or other penalties for going over. It turns out that data caps are incredibly effective at getting people to use less data, and not merely on cellphone plans. A new paper published by the National Bureau of Economic Research takes actual, real-world data on data usage from a North American Internet provider and shows that even for people on fixed, wired home broadband, data caps have a dramatic effect on consumer behavior.
The study looks at tens of thousands of subscribers belonging to an unnamed provider of high-speed broadband. And one key finding is that the closer people get to hitting their data caps, the more they make a conscious decision to use less Internet. "We provide a lot of evidence that people are very, very good at managing their usage over the course of a month," said Jonathan Williams, a co-author of the paper. "We see people pull back substantially when the possibility of overages comes up."
This might sound obvious in the context of your cellular bill; you probably know how much data you pay for by heart. But Williams was studying the effect of data caps on residential Internet. The really interesting difference has to do with folks on data-capped or usage-based plans versus those on "unlimited" plans with no data caps. At the time the data was collected, in 2012, this particular provider offered higher speeds to those on capped plans, perhaps as incentive to get unlimited data users to switch. This gets us to the heart of the economics of data caps.
According to the study, people who were on unlimited data plans effectively paid less per gigabyte of data compared to their counterparts on metered plans. From the Internet provider’s perspective, that’s lost revenue, which explains why providers have a strong incentive to nudge(劝说)people to adopt metered plans. Metered plans have a higher payoff for the company.
But do metered plans pay off for the consumer? According to Williams’ economic modeling, the subscribers in his dataset were far, far more willing to pay for an extra bit of speed. If you think about prices as a reflection of demand, the average user was willing to pay on average $ 2 for an extra 1 Mbps of speed. By contrast, people were willing to pay, on average, only $ 0.36 for an extra GB of data. In other words, people valued the extra speed they got from the metered plans far more than they valued the extra data they got on unlimited data plans. [br] The subjects in Jonathan Williams’ study are______.
选项
A、Internet lovers who can’t live without it
B、users from the same Internet provider
C、conscious consumers using less Internet
D、subscribers who don’t mind some extra fees
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2929902.html
相关试题推荐
[originaltext](9)Ourelectriccaristhewayofthefuture.Automobileman
[originaltext](9)Ourelectriccaristhewayofthefuture.Automobileman
[originaltext]Consumersaroundtheworldbenefitfromlargefoodstoresand
[originaltext]Inthecaseofmobilephones,changeiseverything.Recentre
[originaltext]Inthecaseofmobilephones,changeiseverything.Recentre
[originaltext]Amobileofficeis,quiteliterally,anofficewhichiscapab
[originaltext]W:Oneofthewaysmobiletechnologyisadaptingisbygettingcl
[originaltext]W:Oneofthewaysmobiletechnologyisadaptingisbygettingcl
[originaltext]W:Oneofthewaysmobiletechnologyisadaptingisbygettingcl
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
随机试题
Ring96354toplaceanadvertisementinthismagazine.[br]Mr.Hilonisusedto
___________________(他们刚到剧院找到座位)whenthecurtainwentup.Scarcely/Hardlyhadt
Theautomobilehasmanyadvantages.Aboveall,it【B1】______peoplefreedomto
公元960年,宋朝建立,后统一了中国大部分地区。宋朝的统治者建立了有效的中央集权制;广泛任用民间的学术文人;地方的军事官员及其党羽都被中央任命的官员所替代。宋
阅读以下说明和C函数,回答问题l和问题2,将解答填入答题纸的对应栏内。 【
()是指向不特定投资者公开进行资金募集的基金;()是只能采取非公
外感咳嗽,经解表后,仍咳嗽咽痒,微有恶寒发热,舌苔薄白者,治宜选用A.杏苏散
下列文学作品中,不属于莫言作品的是()。 A.《丰乳肥臀》B.《活着》C
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
在项目的实施阶段,项目总进度包括()。A.设计工作进度 B.可行性研究工
最新回复
(
0
)