首页
登录
职称英语
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
游客
2023-08-13
70
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. [16] The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-commerce companies are those selling sex-related products or services. For a similar reason, online gambling is highly popular.
[17] Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. [18] Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
1.What is important to the success of an online store?
2.What products are unsuitable for selling online?
3.Who are more likely to buy groceries online?
选项
A、Those having a taste or smell component.
B、Products potentially embarrassing to buy.
C、Those that require very careful handling.
D、Services involving a personal element.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2923715.html
相关试题推荐
[originaltext]Ifyouweretovisiteducation,asanalien,andsay"What’s
[originaltext]Thosewhousesolarenergyhelpussaveourpreciousfuel.As
[originaltext]Theadvantagesanddisadvantagesofalargepopulationhavel
[originaltext]Theadvantagesanddisadvantagesofalargepopulationhavel
[originaltext]Theadvantagesanddisadvantagesofalargepopulationhavel
[originaltext]M:Hi,Janet,wherewereyouatlunchtime?Iwassavingaseatf
[originaltext]W:I’vebeenreadingaboutanewhealthysnackfood.It’smadefr
[originaltext]Toomanydegreesareawasteofmoney.Thereturnonhighere
[originaltext]Toomanydegreesareawasteofmoney.Thereturnonhighere
[originaltext]Toomanydegreesareawasteofmoney.Thereturnonhighere
随机试题
TheBushadministrationhasagreedtospeedeffortstoprotecttwenty-ninek
Thecodeoffemininepoliteness,instilledingirlhood,isnohelpindeali
[img]2016m3x/ct_eyyjsbz2013c_eyyjsbreadb_0033_20163[/img]Inthepast,hunti
散粒噪声属于白噪声,为了降低它的影响,通常在判决电路之前使用低通滤波器,使得信道
下列关于食管癌的病因叙述错误的是A.亚硝胺类化合物能够诱发食管癌 B.人乳头瘤
在金融期货交易过程中,期货交易的( )需要向交易所缴纳保证金。A.卖方单方
作为阿昔洛韦的前体药,从而解决了阿昔洛韦口服生物利用度低的是A.泛昔洛韦B.喷昔
新建(改、扩建)变电站投运前()应具备经审批的变电站现场运行规程。三天$
“教育与生产生活相融合,教育内容主要为生产生活经验。”这句话反映了()的教育特
《刑事诉讼法》规定,公安机关、人民检察院根据侦查犯罪的需要,经过严格的批准手续,
最新回复
(
0
)