首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2023-08-13
33
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’ t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2923634.html
相关试题推荐
五四运动是以青年学生为主力,市民、商人和工人等广泛参与的一次爱国运动。TheMayFourthMovementwasapatrioticmovem
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
[originaltext][19]Imagineabigexplosionasyouclimbthrough3,000ft.I
[originaltext][19]Imagineabigexplosionasyouclimbthrough3,000ft.I
[originaltext]W:HelloLadiesandGentlemen,itisagreatpleasuretohaveSco
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
随机试题
ExteriorPaintingGettingStartedPaintingthe
[originaltext]M:ABCHotel.CanIhelpyou?W:Yes,I’dliketobook[6]adoubl
Afolkcultureissmall,isolated,cohesive,conservative,nearlyselfsuffi
[originaltext]W:Hasmyorderarrivedyet?Ihavebeenexpectingitlastweek.
Publishedin1926,TheSunAlsoRisesis
作为商业银行日常风险管理手段的有效补充,压力测试具有的主要功能包括()。
A.Ⅰ档B.Ⅱ档C.Ⅲ档D.Ⅳ档E.Ⅴ档证据来自非随机化历史性队列对比试验
近年来,为争夺制天权,世界各军事强国在积极发展卫星技术的同时,也在大力研发反卫星
应当先履行债务的当事人,有确切证据证明对方的经营状况严重恶化的,可以中止合同履行
技术方案经济效果评价涉及的附加税,主要包括()。A、城市维护建设税 B、资源税
最新回复
(
0
)