首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2023-08-13
70
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’ t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2923634.html
相关试题推荐
五四运动是以青年学生为主力,市民、商人和工人等广泛参与的一次爱国运动。TheMayFourthMovementwasapatrioticmovem
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
[originaltext][19]Imagineabigexplosionasyouclimbthrough3,000ft.I
[originaltext][19]Imagineabigexplosionasyouclimbthrough3,000ft.I
[originaltext]W:HelloLadiesandGentlemen,itisagreatpleasuretohaveSco
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
随机试题
Weofferawiderangeofinformationonthewebsite,fromdetailedinformationt
Wheredidthefirstincident,theexplosionhappen?[br][originaltext]Ith
Besidesconcernsabouthowadsaffectindividuals,criticshaveraisedethi
某高架仓库地上1层,层高12m,货架高度大于7m且采用机械化操作,储存自熄性塑料
当事人双方对合同格式条款的理解发生争议时,不正确的处理方法是( )。A.按通常
标准人系数中的标准人必须符合的条件是( )。A.成年男子 B.成年女子 C
A.两肺锁骨下区的片状阴影 B.左上缘影呈直线状斜向外下方 C.右上肺与肺门
按照时间顺序,职业历程4个阶段排序正确的是()①职业稳定期②职业适应期③职业选择
()扣除通货膨胀补偿以后的利息率。A.固定利率 B.浮动利率 C.实
下列哪项是急性坏死型胰腺炎的特点 A.上腹部持续刀割样疼痛B.剧烈恶心、呕吐
最新回复
(
0
)