首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2023-08-13
73
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2923633.html
相关试题推荐
[originaltext](19)Peoplewholiveinareaswithpollutedairincreasethei
[originaltext](19)Peoplewholiveinareaswithpollutedairincreasethei
[originaltext]StockpricesretreatedonFridayfollowinganotherweakUSjo
[originaltext]StockpricesretreatedonFridayfollowinganotherweakUSjo
[originaltext](12-1)Swedishfathersfromnextyearwillreceiveathirdmo
[originaltext](12-1)Swedishfathersfromnextyearwillreceiveathirdmo
[originaltext](12-1)Swedishfathersfromnextyearwillreceiveathirdmo
[originaltext]Watchinganotherpersonshivercancauseourowntemperature
[originaltext]M:Goodmorning,Natalie!Readytobegintoday’stutoring?W:Oh
[originaltext]M:Goodmorning,Natalie!Readytobegintoday’stutoring?W:Oh
随机试题
【B1】[br]【B12】A、strangeB、largeC、deepD、roughB形容词使用。“普通的脚印”看起来不“普通”,是因为其在雪里融化
HowDeerSurviveWinterLikemostofthewildanimals,de
A.functionB.warningC.definitionD.replacingE.expressF.wordsG.
Isyourfamilyinterestedinbuyingadog?Adogcanbeahappy【B1】______to
通信管道穿越道路时应采用()。A.镀锌钢管 B.玻璃钢管 C.塑料软管 D
(2018年真题)某类基金共有5只,这些基金在2016年的净值增长率分别为10.
下列哪项符合骨髓纤维化患者的骨髓穿刺检查A.少数病人出现干抽B.非造血细胞增多C
财务内部收益率可以通过()求得。A:基准收益率B:内插法C:目标收益率D:
(2016年真题)客户经理在与客户面谈以后,应当进行内部意见反馈,使下一阶段工作
混凝土耐久性不包括混凝土的( )。A.碳化 B.抗冻性 C.抗渗性 D.
最新回复
(
0
)