首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2023-08-12
53
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2920691.html
相关试题推荐
[originaltext]Todaywe’lltalkaboutnationalparksintheUnitedStates.
[originaltext]Todaywe’lltalkaboutnationalparksintheUnitedStates.
[originaltext]Thissummer,thelatestversionofGoogle’sself-drivingcar
[originaltext]Thissummer,thelatestversionofGoogle’sself-drivingcar
[originaltext]Todaywe’lltalkaboutthemoviestarMarilynMonroe.Shedie
[originaltext]AlbertSchweitzerwasbornin1875inAlsace.Atthattime,i
[originaltext]AlbertSchweitzerwasbornin1875inAlsace.Atthattime,i
[originaltext]AlbertSchweitzerwasbornin1875inAlsace.Atthattime,i
[originaltext]W:Whatdidyouthinkaboutthemovie?M:Well...IthinkHarryP
[originaltext]W:Whatdidyouthinkaboutthemovie?M:Well...IthinkHarryP
随机试题
Itwasapaperplane________Imadeyesterday.A、thatB、whoC、whichA本题考查强调句型。强调句结
Formorethanthirtyyearsscientistshavebeensearchingforsignsoflifeo
Whattodonow?Schoolofficialsaroundthecountryareaskingthatquestion
TheSkillsRequiredtoGetaJobI.Academicskills:【T1】____
Whentheearthwasborntherewasnoocean.Thegraduallycoolingearthwas
C根据分布函数的性质:P{X=x}=F(x)-F(x-0),不难计算P{X=1)的值.【求解】P{X=1}=F(1)-F(1-0)=所以答案应选(C)
建设主管部门履行监督检查职责时,有权采取的措施中,下列哪条是错误的?()A.
口服剂型中,药物的吸收顺序大致为A:水溶液>散剂>混悬液>胶囊剂>片剂>包衣片剂
A.盐酸多西环素 B.阿米卡星 C.氯霉素 D.罗红霉素 E.克拉霉素属
下列关于商场消防配电线路的设置,符合规范要求的是()。A.商场疏散通道采用
最新回复
(
0
)