首页
登录
职称英语
[originaltext]M:(1)So how long have you been a market research consultant?W: W
[originaltext]M:(1)So how long have you been a market research consultant?W: W
游客
2023-08-12
78
管理
问题
M:(1)So how long have you been a market research consultant?
W: Well, I started straight after finishing university.
M: Did you study market research?
W: Yeah, and it really helped me to get into the industry. But I have to say that it’s more important to get experience in different types of market research to find out exactly what you’re interested in.
M: So what are you interested in?
W:(2)Well, at the moment, I specialize in quantitative advertising research, which means that I do two types of projects.(3)Trackers, which are ongoing projects that look at trends or customer satisfaction over a long period of time. The only problem with trackers is that it takes up a lot of your time. But you do build up a good relationship with the client. I also do a couple of ad hoc jobs which are much shorter projects.
M: What exactly do you mean by ad hoc jobs?
W: It’s basically when companies need quick answers to their questions about their consumers’ habits. They just ask for one questionnaire to be sent out, for example. So the time you spend on an ad hoc project tends to be fairly short.
M: Which do you prefer, trackers or ad hoc?
W: I like doing both, and in fact I need to do both at the same time to keep me from going crazy. I need the variety.
M: Can you just explain what process you go through with a new client?
W: Well, together we decide on the methodology and the objectives of the research. I then design a questionnaire. Once the interviewers have been briefed, I send the client a schedule and then they get back to me with deadlines. Once the final charts and tables are ready, I have to check them and organize a presentation.
M: Hmm, one last question, what do you like and dislike about your job?
W:(4)As I said, variety is important, and as for what I don’t like, it has to be the checking of charts and tables.
Questions 1 to 4 are based on the conversation you have just heard.
1. What position does the woman hold in the company?
2. What does the woman specialize in at the moment?
3. What does the woman say about trackers?
4. What does the woman dislike about her job?
选项
A、They are intensive studies of people’s spending habits.
B、They examine relations between producers and customers.
C、They look for new and effective ways to promote products.
D、They study trends or customer satisfaction over a long period.
答案
D
解析
对话中,女士提到她主要进行两种类型的项目,其中一种被称为trackers,这是一种持续性的项目,主要在较长时期内对广告的趋势和客户满意度进行调查,故答案为D)。
转载请注明原文地址:https://tihaiku.com/zcyy/2920502.html
相关试题推荐
Onelunchtime,MayWardwasdoinghershoppinginalocalsupermarket,when
Onelunchtime,MayWardwasdoinghershoppinginalocalsupermarket,when
Onelunchtime,MayWardwasdoinghershoppinginalocalsupermarket,when
Onelunchtime,MayWardwasdoinghershoppinginalocalsupermarket,when
Onelunchtime,MayWardwasdoinghershoppinginalocalsupermarket,when
WhattheHeckDoesVincentvanGoghHaveToDoWithInternetMarketing?
WhattheHeckDoesVincentvanGoghHaveToDoWithInternetMarketing?
WhattheHeckDoesVincentvanGoghHaveToDoWithInternetMarketing?
WhattheHeckDoesVincentvanGoghHaveToDoWithInternetMarketing?
WhattheHeckDoesVincentvanGoghHaveToDoWithInternetMarketing?
随机试题
[originaltext]Thissummer,thelatestversionofGoogle’sself-drivingcar
CustomsOfficer:Next...Uh,yourpassportplease.Woman:Okay.CustomsOfficer:Uh,
河南坠子使用河南方音说唱表演,以说为主,说中夹唱,所用唱腔主要包括平腔、快扎板、
女,上环后腹痛,血压下降为10.7/6.7kPa(80/50mmHg),心率10
病例对照研究的优点是()。A.工作量相对小,所需物力、人力较少,易于进行,出结果
()是当前国内银行业金融机构最重要的信贷品种之一,在支持国家建设、促进经济发
共用题干 患者,女性,70岁。患类风湿关节炎25年。双手腕、掌指、指间关节肿胀
车轮卷起的黄土,却见山野入秋,庄稼割过,静谧中含着一些寂静,只有阳光在切割过的根
抽样调查中,估计量的常用选择标准有()。A.方便性 B.无偏性 C.有效
《会计法》规定,国务院财政部门主管全国的会计工作。省级以上地方各级人民政府
最新回复
(
0
)