首页
登录
职称英语
[originaltext]M:(1)So how long have you been a market research consultant?W: W
[originaltext]M:(1)So how long have you been a market research consultant?W: W
游客
2023-08-12
55
管理
问题
M:(1)So how long have you been a market research consultant?
W: Well, I started straight after finishing university.
M: Did you study market research?
W: Yeah, and it really helped me to get into the industry. But I have to say that it’s more important to get experience in different types of market research to find out exactly what you’re interested in.
M: So what are you interested in?
W:(2)Well, at the moment, I specialize in quantitative advertising research, which means that I do two types of projects.(3)Trackers, which are ongoing projects that look at trends or customer satisfaction over a long period of time. The only problem with trackers is that it takes up a lot of your time. But you do build up a good relationship with the client. I also do a couple of ad hoc jobs which are much shorter projects.
M: What exactly do you mean by ad hoc jobs?
W: It’s basically when companies need quick answers to their questions about their consumers’ habits. They just ask for one questionnaire to be sent out, for example. So the time you spend on an ad hoc project tends to be fairly short.
M: Which do you prefer, trackers or ad hoc?
W: I like doing both, and in fact I need to do both at the same time to keep me from going crazy. I need the variety.
M: Can you just explain what process you go through with a new client?
W: Well, together we decide on the methodology and the objectives of the research. I then design a questionnaire. Once the interviewers have been briefed, I send the client a schedule and then they get back to me with deadlines. Once the final charts and tables are ready, I have to check them and organize a presentation.
M: Hmm, one last question, what do you like and dislike about your job?
W:(4)As I said, variety is important, and as for what I don’t like, it has to be the checking of charts and tables.
Questions 1 to 4 are based on the conversation you have just heard.
1. What position does the woman hold in the company?
2. What does the woman specialize in at the moment?
3. What does the woman say about trackers?
4. What does the woman dislike about her job?
选项
A、They are intensive studies of people’s spending habits.
B、They examine relations between producers and customers.
C、They look for new and effective ways to promote products.
D、They study trends or customer satisfaction over a long period.
答案
D
解析
对话中,女士提到她主要进行两种类型的项目,其中一种被称为trackers,这是一种持续性的项目,主要在较长时期内对广告的趋势和客户满意度进行调查,故答案为D)。
转载请注明原文地址:https://tihaiku.com/zcyy/2920486.html
相关试题推荐
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
[originaltext][19]Imagineabigexplosionasyouclimbthrough3,000ft.I
[originaltext]W:HelloLadiesandGentlemen,itisagreatpleasuretohaveSco
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
随机试题
Accordingtothispassage,adiethighinplant-basedfoodsplaysanimportantr
杭州特产众多,其中以丝绸和茶叶最受欢迎。Hangzhouboastsnumerousspeciallocalproducts,amongwhich
下列措施能够提高电力系统暂态稳定性的是()。A.快速切除故障 B.采用自动重
某开发区一工程项目因施工升降机制动器长时间维护不到位,制动失效,导致吊笼事故,4
下列哪项叙述不符合重度核异质鳞状上皮细胞的变化A.胞核大小不等 B.胞核增大
男性的正常腰臀比是多少?()A.1.2 B.1 C.0.9 D.0.
房地产经纪门店的营业目标包括()。A.成交单数 B.成本控制目标 C.团
年轻恒牙牙外伤的好发牙是( )。A.上切牙 B.上尖牙 C.下切牙 D.
(2021年真题)2019年12月中国居民陈某取得国债利息收入2000元,银行
直流电机正常工作时,以下()是交变的。A.主电源电压 B.主磁极中的磁通
最新回复
(
0
)