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[originaltext][22-1] Shortly after he took over the Reader’s Digest Association
[originaltext][22-1] Shortly after he took over the Reader’s Digest Association
游客
2023-08-12
29
管理
问题
[22-1] Shortly after he took over the Reader’s Digest Association in 1984, George Grune unlocked the company’s boardroom and announced that the room was now open to the employees. It was a symbolic act, indicating that under Grune’s leadership, Reader’s Digest was going to be different. True to his words, Grune has shaken up the culture here. [22-2] To get an idea of the culture we are talking about, considered the boardroom Grune opened up, it has artworks that any museum in the world would want to collect, paintings by many world-famous artists like Monet and Picasso. Its headquarters houses some 3,000 works of art. The main building is topped with a Georgian Tower with four sculptures of the mythical winged horse, the magazine’s corporate logo. It sits on 127 acres of well-trimmed lawns. The editors’ office used to be occupied by founder Dewitt Wallace, who along with his wife, Lila Acheson Wallace, launched Reader’s Digest in 1922 with condensed articles from other publications. It has become the world’s most widely-read magazine, selling 28 million copies each month in 17 languages and 41 different editions. [23] The Wallaces, both children of church ministers, had clearly defined formula for their little magazine. As Reader’s Digest was originally subtitled, articles were to be short, readable and uplifting. Subjects were picked to inspire or entertain. The Wallaces didn’t accept advertising in the US edition until 1955. And even then they didn’t allow any ads for cigarettes, liquor or drugs. The Wallaces also had a clear sense of the kind of workplace they wanted. [24] It started as a mama and papa operation and the childless Wallaces always considered employees to be part of their family. Employees still tell stories of how the Wallaces would take care of the employees who had met with misfortunes and they showered their employees with unusual benefits, like a turkey on Thanksgiving and Fridays off in May. This cozy workplace no longer exists here. [25] The Wallaces both died in their 90s in the early 1980s. George Grune, a former ad salesman who joined the Reader’s Digest in 1960 has his eye focused on the bottom line. In a few short years, he turned the magazine on its head. He laid off several hundred workers, especially hard hit where the blue- and pink-color departments such as subscription fulfillment.
Questions 22 to 25 are based on the recording you have just heard.
22.What did George Grune do in 1984?
23.How did the Wallaces define the formula for Reader’s Digest?
24.What do we learn about the founder of Reader’s Digest, Dewitt Wallace?
25.What change took place in Reader’s Digest after the Wallaces’ death?
选项
A、It should be sold at a reasonable price.
B、Its articles should be short and inspiring.
C、It should be published in the world’ s leading languages.
D、Its articles should entertain blue- and pink-collar workers.
答案
B
解析
浏览四个选项,根据选项中出现的reasonable price,articles,published,entertain等词可以推测,该题应该和该杂志公司采取的措施有关,可能涉及杂志的目标读者群、文章内容规定等。题干问的是华莱士夫妇对《读者文摘》的模式做出了什么规定。讲座中间提到,华莱士夫妇都是牧师的孩子,他们为杂志确定了明确的模式。《读者文摘》的文章短小精悍,可读性强,令人振奋,故答案为B(杂志文章应该短小精悍,有启发性)。A项(杂志售价应合理)讲座中未提及,故排除。讲座提到,《读者文摘》已成为世界上阅读最广泛的杂志,每月销售2800万份,以17种语言和41种不同版本发行,并不是局限于主流语言比如英语等,故排除C项(杂志应该以国际主流语言发行出版)。讲座中说,杂志旨在启发和娱乐读者,并没有规定特定读者群,故排除D项(杂志文章应该面向蓝领和粉领工人)。
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