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[originaltext][22-1] Shortly after he took over the Reader’s Digest Association
[originaltext][22-1] Shortly after he took over the Reader’s Digest Association
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2023-08-12
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问题
[22-1] Shortly after he took over the Reader’s Digest Association in 1984, George Grune unlocked the company’s boardroom and announced that the room was now open to the employees. It was a symbolic act, indicating that under Grune’s leadership, Reader’s Digest was going to be different. True to his words, Grune has shaken up the culture here. [22-2] To get an idea of the culture we are talking about, considered the boardroom Grune opened up, it has artworks that any museum in the world would want to collect, paintings by many world-famous artists like Monet and Picasso. Its headquarters houses some 3,000 works of art. The main building is topped with a Georgian Tower with four sculptures of the mythical winged horse, the magazine’s corporate logo. It sits on 127 acres of well-trimmed lawns. The editors’ office used to be occupied by founder Dewitt Wallace, who along with his wife, Lila Acheson Wallace, launched Reader’s Digest in 1922 with condensed articles from other publications. It has become the world’s most widely-read magazine, selling 28 million copies each month in 17 languages and 41 different editions. [23] The Wallaces, both children of church ministers, had clearly defined formula for their little magazine. As Reader’s Digest was originally subtitled, articles were to be short, readable and uplifting. Subjects were picked to inspire or entertain. The Wallaces didn’t accept advertising in the US edition until 1955. And even then they didn’t allow any ads for cigarettes, liquor or drugs. The Wallaces also had a clear sense of the kind of workplace they wanted. [24] It started as a mama and papa operation and the childless Wallaces always considered employees to be part of their family. Employees still tell stories of how the Wallaces would take care of the employees who had met with misfortunes and they showered their employees with unusual benefits, like a turkey on Thanksgiving and Fridays off in May. This cozy workplace no longer exists here. [25] The Wallaces both died in their 90s in the early 1980s. George Grune, a former ad salesman who joined the Reader’s Digest in 1960 has his eye focused on the bottom line. In a few short years, he turned the magazine on its head. He laid off several hundred workers, especially hard hit where the blue- and pink-color departments such as subscription fulfillment.
Questions 22 to 25 are based on the recording you have just heard.
22.What did George Grune do in 1984?
23.How did the Wallaces define the formula for Reader’s Digest?
24.What do we learn about the founder of Reader’s Digest, Dewitt Wallace?
25.What change took place in Reader’s Digest after the Wallaces’ death?
选项
A、It carried many more advertisements.
B、George Grune joined it as an ad salesman.
C、Several hundred of its employees got fired.
D、Its subscriptions increased considerably.
答案
C
解析
浏览四个选项,根据选项中出现的advertisements,salesman,employees,got fired,subscriptions increased等词可以推测,该题应该和杂志有关,可能涉及杂志的宣传推广、盈利、订阅量等内容。题干问的是华莱士夫妇去世后,《读者文摘》发生了什么改变。讲座中提及,20世纪80年代初,90多岁的华莱士夫妇双双去世。乔治-格鲁恩过去是广告推销员,于1960年加入《读者文摘》,他十分关注杂志的盈亏底线。短短几年,杂志公司发生了巨变。他裁掉了几百名工人,特别是诸如负责订阅量的蓝领和粉领工人。这说明他大幅裁员,故答案为C(几百名员工被裁掉)。讲座提到,华莱士夫妇在世的时候直到1955年才接受刊登广告,但是不会刊登任何香烟、酒或毒品的广告,A项(杂志刊登了更多的广告)并不是华莱士夫妇去世后才发生的改变,不符合讲座内容,故排除。乔治-格鲁恩过去是销售员,后来接管了《读者文摘》杂志公司,B项(乔治-格鲁恩作为一名销售员加入公司)不符合讲座内容,故排除。D项(杂志订阅量大增)在讲座中并未提及,故排除。
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