首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2023-08-12
43
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2920082.html
相关试题推荐
[originaltext][23]Hi.I’mheretotalktoyouabouttheimportanceofpraise,
[originaltext]TheJapaneseMinistryofHealth,LabourandWelfarereleasedthe
[originaltext]TheJapaneseMinistryofHealth,LabourandWelfarereleasedthe
[originaltext]Alcoholismisaseriousdisease.Nearly9millionAmericansalone
[originaltext]Wouldyoutrustarobottoparkyourcar?Thequestionwillconfr
[originaltext]Wouldyoutrustarobottoparkyourcar?Thequestionwillconfr
[originaltext]Wouldyoutrustarobottoparkyourcar?Thequestionwillconfr
[originaltext]M:Hi,Betty,it’snicetoseeyouhere.Thankgodthefinalexam
[originaltext]M:Hi,Betty,it’snicetoseeyouhere.Thankgodthefinalexam
[originaltext]M:Hi,Betty,it’snicetoseeyouhere.Thankgodthefinalexam
随机试题
Thedeclineinmoralstandards--whichhaslongconcernedsocialanalysts---ha
Itis_______ofhimtogotoworkbeforebreakfast.A、characteristicB、uniqueC、
A. B. C. D.不定
通过CATV电缆联网,采用的传输技术是()技术。A.时分多路复用 B.频分多
甲创作一首歌曲《太阳河》,乙在个人演唱会上演唱该歌曲,丙现场直播乙的表演,引起轰
A.体液 B.吸血节肢动物 C.消化道 D.呼吸道 E.土壤戊型肝炎的主
共用题干 江先生与张小姐2000年相识,并于2001年2月1日登记结婚,200
在建设项目信息管理特征中,信息客观反映现实世界事物的程度是属于()。A:信息的
牛膝的功效有A.活血通经 B.强筋骨 C.利尿通淋 D.补肝肾 E.引血
下列关于投资项目资本成本的说法中,正确的有()。A.资本成本是投资项目的取
最新回复
(
0
)