首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2023-08-12
20
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2920080.html
相关试题推荐
[originaltext]Manisalandanimal,butheisalsocloselytiedtothesea.Thr
[originaltext]Manisalandanimal,butheisalsocloselytiedtothesea.Thr
[originaltext]Japanesestudentsworkveryhardbutmanyareunhappy.Theyfeel
[originaltext]Japanesestudentsworkveryhardbutmanyareunhappy.Theyfeel
[originaltext]Ilovetreesbecausetheyhavemanydifferentshadesofgreen,so
[originaltext]Manycollegestudentshavegivenuptakingclassnotesbyhand.
[originaltext]Manycollegestudentshavegivenuptakingclassnotesbyhand.
[originaltext]Manycollegestudentshavegivenuptakingclassnotesbyhand.
[originaltext]Thewintergift-givingseasonisresponsiblefortwentypercento
[originaltext]W:Sam,couldyoureviewtheresultsofthesurveyonleisurespo
随机试题
Everyonearrivingatahospital’semergencyroom(ER)wishestobeseenquickl
NewdatareleasedtodayfromthePartnershipforaDrugFreeAmericasuggest
AmericansseekingjobsthissideoftheAtlanticshouldbeawarethatsometi
男,40岁,50Kg,火焰烧伤全身多处2小时,烧伤总面积40%TBSA,其中II
下面某教师为“抗日战争”一课设计的PPT: 问题: (1)请
按照我国现行管理体制,施工方项目经理()。A.是施工企业法定代表人 B.
国务院银行业监督管理机构监管的非银行金融机构包括( )。A.基金管理公司 B
下列选项中属于确定专利保护范围折衷原则内容的是( )。A.不拘泥于权利要求书中
(2019年真题)在中药注射剂中,既可以用作抑菌剂又可以用作止痛剂的附加剂是A.
医疗机构的住院病历的保存期不得少于A、5年 B、10年 C、15年 D、3
最新回复
(
0
)