首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-12
37
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
录音提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/2919794.html
相关试题推荐
[originaltext]Ifyouweretovisiteducation,asanalien,andsay"What’s
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
[originaltext]I’msureyourealizethatyourresearchpapersaredueinsix
[originaltext]W:Goodmorning.I’mfromtheNewYorkBookReview.CouldIasky
[originaltext]W:Goodmorning.I’mfromtheNewYorkBookReview.CouldIasky
[originaltext]W:Hi,I’mRebeccaHall.I’mcallingfromBaumatic.M:Oh.Hi,Re
[originaltext]W:Hi,I’mRebeccaHall.I’mcallingfromBaumatic.M:Oh.Hi,Re
PresidentBarackObama’spicktoheadtheEnvironmentalProtectionAgency(EP
随机试题
用点画成线,用线画成平面,用平面画成立体。Withpointsyoucanmakealine;withlines,planes;withplan
PreparingforTestsI.Preparingfortests—Tounderstan
Itseemslogical:Collegegraduateshavelowerunemploymentandearnmoreth
Toomanyvulnerablechild-freeadultsarebeingruthlessly(无情的)manipulatedi
We’ve______allourtimeandeffortinthisplan,andwedon’twantittofail.
WhenMomandDadGrowOldA)Theprospectoftalkingtoinc
Greaterlovehathnomanthanthis,thataman______hislifeforhisfriend.A、la
电压互感器接于线路上,当A相断开时()。A.B相和C相的全电压与断相前差别不大
既治肝肾不足,目暗不明,又治胎动不安的药物是A、杜仲 B、巴戟天 C、狗脊
现场温度计指示的温度、控制室温度显示装置、监控系统的温度基本保持一致,误差一般不
最新回复
(
0
)