首页
登录
职称英语
[originaltext] Here is a question for you. The customer is always right. Righ
[originaltext] Here is a question for you. The customer is always right. Righ
游客
2023-08-12
31
管理
问题
Here is a question for you. The customer is always right. Right?
Well, there was a time not so long ago when many businesses believed it, or at least claimed to believe it. The slogan is associated with the defunct Chicago-based department store Marshall Field’s, but many mid-20th century corporations embraced it, on the surface.
It’s also been used—and abused—by customers and businesses the world over. (20)Businesses invoke it to demonstrate their commitment to customer service, even when they don’t mean it: customers leverage it to get their way, even when they don’t deserve it. Is the customer always right? Here are some situations when they answer "yes":
First, when it costs nothing to let you have your way. Often, good service costs a company absolutely nothing. It’s a smile, a "thank you"—and when something goes wrong, an "I’m sorry. " A genuine apology is totally free and can go a long way towards making up for a bad customer experience. When an argument is easily resolved with an apology (even when the customer is wrong) then why can’t the customer be right?
Second, when the law is on your side. Companies often confuse their own policy for the law, and vice versa. For example: The law says that if a company doesn’t provide the service you paid for, it’s in breach of contract. That supersedes any company policy regarding refunds or replacements. (21) You don’t have to be a lawyer to know that if you didn’t get what you paid for, you deserve a full refund.
Third, when a company is obviously negligent. If the widget you bought breaks down or a company’s product falls woefully short of its promises, there’s no argument. You’re right, and you’re owed a refund or replacement. Again, companies hide behind contractual fine print, saying it’s not their "policy" to let you return the product, or they charge you a confiscatory "restocking" fee. But that assumes their product was what it was supposed to be.
Fourth, when a company can’t afford to lose your business. Right or wrong, if you’re the customer and you threaten to take your business elsewhere, it doesn’t matter—you are right. But only if the company has determined that you’re not worth losing. (22)Unfortunately, many companies fail to make that determination and let you take your business to a competitor, which may be just as well.
Questions 20 to 22 are based on the recording you have just heard.
20. Why do businesses invoke the slogan "the customer is always right"?
21. What can we do if we don’t get what we paid for?
22. What would most companies do if you threaten to take your business elsewhere?
选项
A、Just let you go.
B、Offer a lower price.
C、Apologize to you.
D、Try to retain you.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2918613.html
相关试题推荐
[originaltext]Ihaveapassionforcooking,butmypathtocookingsuccess
[originaltext]Ihaveapassionforcooking,butmypathtocookingsuccess
[originaltext]Ihaveapassionforcooking,butmypathtocookingsuccess
[originaltext]I’malifelongtraveler.So,fromthetimeIwasnineyearso
[originaltext]I’malifelongtraveler.So,fromthetimeIwasnineyearso
[originaltext]Iamfiredupfortheyearthatstretchesoutbeforeus.That
[originaltext]Iamfiredupfortheyearthatstretchesoutbeforeus.That
[originaltext]LawshavebeenwrittentogoverntheuseoftheAmericanNati
[originaltext]LawshavebeenwrittentogoverntheuseoftheAmericanNati
[originaltext]LawshavebeenwrittentogoverntheuseoftheAmericanNati
随机试题
Comeandseemewhenever______.A、youareconvenientB、youwillbeconvenientC、i
A.likeB.depressedC.conflictD.accessingE.
IrememberatripIoncemadetomygrandmother’shouse.Shelivedatab
Wehadtowaitinlinefor30minutesbecauseonlyafewclientswereallowedin
EveryoneremembersthewhitewashingsceneinTheAdventuresofTomSawyer.Bu
初中语文《孙权劝学》 一、考题回顾 二、考题解析 【教学过程】
(2017年真题)股权投资基金会计核算工作的会计责任主体为()。A.基金托
信用利差是用以向投资者()的、高于无风险利率的利差。A.补偿利率波动风险
A.少尿、无尿 B.喉头水肿 C.体温升高达40℃ D.手足抽搐 E.穿
以下不属于城市空间环境演进的基本规律的是()A.从生活性城市空间到生产性城市
最新回复
(
0
)