首页
登录
职称英语
In the first year or so of Web business, most of the action has revolved aro
In the first year or so of Web business, most of the action has revolved aro
游客
2023-08-12
12
管理
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. [br] What does the author intend to express by mentioning Amazon.com?
选项
A、Its success is attributed to push strategies.
B、It is prosperous without push strategies.
C、It is highly concerned about the cost of computing power.
D、It is a good example of the flourishing online business.
答案
B
解析
末段首句中的hardly inevitable(不是不可避免)表明有些公司不使用“推销”策略也可取得成功,第2句以Amazon.com为例说明这个观点,由此可见,B正确而A错误。
转载请注明原文地址:https://tihaiku.com/zcyy/2918320.html
相关试题推荐
Picasso’sartwasnotjustapleasantdistraction.Theartistbelievedthat
Picasso’sartwasnotjustapleasantdistraction.Theartistbelievedthat
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
[originaltext]W:JimWhiteiseditorofBusinessTravelWeekly.Jim,thanksfor
[originaltext]W:JimWhiteiseditorofBusinessTravelWeekly.Jim,thanksfor
[originaltext]W:JimWhiteiseditorofBusinessTravelWeekly.Jim,thanksfor
随机试题
Ifyoucouldgoonvacationasanyoneyouwanted,whowouldyouchoose?Joel
[originaltext]M:Iwanttogohome.Thefilmisnotinteresting.W:Gohome?I
2019年9月3日,钱某创作完成装修布图设计并于当年投入商业利用。2020年6月
下面()做法是自我戒烟法中准备阶段的行为。A.作出戒烟决定,牢记戒烟的原因
高速公路监控系统所使用的摄像机要特别注意强逆光补偿。()
小营养不良是指体重低于正常值的A.40% B.30% C.20% D.15
A.龙骨B.酸枣仁C.柏子仁D.合欢皮E.远志治疗痰阻心窍,神志不清,宜选用
A.大补元气,气旺血行B.益气固表,行水消肿C.内补脾肺,固表止汗D.补中益气,
关于气调养护叙述错误的是A:气调养护需要在密闭的条件下进行B:可造成低氧环境进
慢性胆囊炎合并胆囊积水宜采用A、胆囊切除术 B、胆囊造口术 C、Oddi括约
最新回复
(
0
)