首页
登录
职称英语
In the first year or so of Web business, most of the action has revolved aro
In the first year or so of Web business, most of the action has revolved aro
游客
2023-08-12
24
管理
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. [br] What does the author intend to express by mentioning Amazon.com?
选项
A、Its success is attributed to push strategies.
B、It is prosperous without push strategies.
C、It is highly concerned about the cost of computing power.
D、It is a good example of the flourishing online business.
答案
B
解析
末段首句中的hardly inevitable(不是不可避免)表明有些公司不使用“推销”策略也可取得成功,第2句以Amazon.com为例说明这个观点,由此可见,B正确而A错误。
转载请注明原文地址:https://tihaiku.com/zcyy/2918320.html
相关试题推荐
Picasso’sartwasnotjustapleasantdistraction.Theartistbelievedthat
Picasso’sartwasnotjustapleasantdistraction.Theartistbelievedthat
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
[originaltext]W:JimWhiteiseditorofBusinessTravelWeekly.Jim,thanksfor
[originaltext]W:JimWhiteiseditorofBusinessTravelWeekly.Jim,thanksfor
[originaltext]W:JimWhiteiseditorofBusinessTravelWeekly.Jim,thanksfor
随机试题
TheDifferencesBetweenAmericanandBritishEnglishI.Introduction
TheAmericanfarmershavealwaysbeenindependentandhard-working.Inthe
文明施工要求,场容管理不包括()。A.建立施工保护措施 B.建立文明施工责任
AnarchitecturalStyledefinesasafami
截至2018年底,中国人工智能市场规模约为238.2亿元,同比增长率达到56.6
211.党员服务队是指公司在地(市)、县级供电企业统一组建的,以()为骨干,直
2017年3月31日,大理白族自治州人民政府发布公告:即日起,洱海流域水生态保护
肝脾不和证可见 A.胁肋胀满疼痛或窜痛,呃逆嗳气,吞酸嘈杂 B.脘
材料: 2013年8月初,沈阳天安保险公司推出了一种新保险“酒后驾车责任险”。
案例九: 下面是某求助者的MMPI测验结果: {图} 该求助者艾
最新回复
(
0
)