首页
登录
职称英语
In the first year or so of Web business, most of the action has revolved aro
In the first year or so of Web business, most of the action has revolved aro
游客
2023-08-12
39
管理
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. [br] PointCast Network is most probably _____.
选项
A、a company that develops the latest push software
B、a tool that promotes a company’s online marketing
C、the first company that used an online push software
D、the most popular software that helps a company push
答案
A
解析
第3段第4句开头的Most notably表明该句提及的Pointcast Network是说明上一句观点的例子,由此可见,Pointcast Network应为一家开发软件的公司,因此A为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2918318.html
相关试题推荐
Picasso’sartwasnotjustapleasantdistraction.Theartistbelievedthat
Picasso’sartwasnotjustapleasantdistraction.Theartistbelievedthat
Picasso’sartwasnotjustapleasantdistraction.Theartistbelievedthat
Picasso’sartwasnotjustapleasantdistraction.Theartistbelievedthat
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
Nearlytwo-thirdsofbusinessesintheUKwantto【C1】______staffwithforeign
[originaltext]W:JimWhiteiseditorofBusinessTravelWeekly.Jim,thanksfor
随机试题
Attheparty,everybodycongratulatedthescientist______winningtheawardafte
Inanoldtownlivedamerchant.Heearnedhugeprofitsbyfairmeansandfo
Manyoftoday’scollegestudentsaresufferingfromaformofshock.Lisais
对于一个B类网络,可以分配(4)个主机地址。A.1022 B.4094
混凝土构件的测试一般选用标距为100mm左右的应变片,且标距不宜小于2~3倍的最
用水浸法测定沥青与矿料的黏附性试验中,按每100g矿料加入沥青5.5g±0.2g
强心苷治疗心房纤颤的主要机制是()。A.降低窦房结自律性 B.缩短心房有效不
(2022年真题)某社会工作服务机构在开展老旧社区治理项目时,发现一些高龄老人家
传统的人事管理被新型的人力资源管理所替代的具体表现是( )。A.人事管理的范畴
项目目标控制的主要措施有()。A.组织措施 B.管理措施 C.经济措施 D
最新回复
(
0
)