首页
登录
职称英语
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
游客
2023-08-10
73
管理
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, [1-1] so I think we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: [1-2] Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh, yes, provided they are not drugs which need a prescription. We can advertise over-the-counter products. We can get users of our products to recommend them—“Their lotion cured my disease in six days.” for example.
M: Now, hold on. [2] It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it’s true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. [3] Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. [4] I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1.What can be accepted for the promotion of medicine?
2.Why can’t the speakers get users of their products to support their claim in ads?
3.Why can’t the speakers promise to refund money to customers in their ads?
4.What can we learn about the woman from the conversation?
选项
A、Manufacturers don’t like it.
B、Medical ads are not allowed to do it.
C、They can’t afford the cost.
D、They can’t make promises.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2914704.html
相关试题推荐
一次性产品disposableproduct
一次性产品disposableproduct
产品质量下滑deterioratedproductquality
生产经营productionandmanagement
推广promotion
产量高highproductivity
科学技术是第一生产力scienceandtechnologyaretheprimaryproductiveforces
电子产品electronicproduct
GDP是国内生产总值(GrossDomesticProduct)的缩写。改革开放三十多年来,中国GDP年均增长速度达到9.8%,这一现象被世界誉为“
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrations
随机试题
Everyyearalargenumberofyoungpeopleleaveschoolandbeginwork.Some【
[originaltext]Ifyouaresomeonewhotendstofocusonthenegative,thinki
依据《安全生产法》的规定,劳务派遣单位应当对被派遣劳动者进行必要的安全生产教育和
非特异性CIC测定对临床疾病的诊断是A.确诊指标 B.敏感指标 C.特异指标
可提高药效的七情配伍为A.相须、相恶B.相杀、相畏C.相恶、相反D.相须、相使E
单一项目的投资风险很大,若把两个投资项目组合起来,便可以将两者的风险变化相互抵消
从标准的具体内容看,行业定员标准包括()。A.用人的数量和质量要求 B.各工
将质地坚硬的药材,在保证药效的原则下,放入水中浸泡一段时间,使其变软的方法是A.
( )是公开市场一级交易商或外汇市场做市商。A.报价银行 B.中央银行 C
下列争议中,属于劳动争议的是()。A.企业职工张某与某地方劳动保障行政部门
最新回复
(
0
)