首页
登录
职称英语
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
游客
2023-08-10
16
管理
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, [1-1] so I think we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: [1-2] Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh, yes, provided they are not drugs which need a prescription. We can advertise over-the-counter products. We can get users of our products to recommend them—“Their lotion cured my disease in six days.” for example.
M: Now, hold on. [2] It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it’s true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. [3] Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. [4] I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1.What can be accepted for the promotion of medicine?
2.Why can’t the speakers get users of their products to support their claim in ads?
3.Why can’t the speakers promise to refund money to customers in their ads?
4.What can we learn about the woman from the conversation?
选项
A、The users’ comment on medicine is not always reliable.
B、Ads of over-the-counter products are not allowed.
C、The claim of any positive cure for a disease is forbidden.
D、Most of the medicines need doctor’ s prescription.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2914703.html
相关试题推荐
一次性产品disposableproduct
丝织品silkfabric;silkknittedproduct
推广promotion
产量高highproductivity
电子产品electronicproduct
科学技术是第一生产力scienceandtechnologyaretheprimaryproductiveforces
高科技产品high-techproduct
制作工艺productionprocess
GDP是国内生产总值(GrossDomesticProduct)的缩写。改革开放三十多年来,中国GDP年均增长速度达到9.8%,这一现象被世界誉为“
大规模生产massproduction
随机试题
November11,1918wasthedaywhentheFirstWorldWarwasover.Weary(疲劳的)v
环节一:课堂导入 出示图片,导入新课 出示图片“米歇尔访华第一天”。 活动:学生找出图片中的中国文化元素。 学生回答:四合院、书法汉字、唐装等。 教师
在非授权的情况下使用Sniffer接收和截获网络上传输的信息,这种攻击方式属于(
龙华寺是上海地区历史最悠久、规模最大的佛教古刹。( )
临床上如何判断风湿的活动性?
隔离开关电动操动机构操作电压应在额定电压的()之间。85%~110%$;$65%
外部分组按照学生的()来编班。 A.年龄B.发展水平 C.知识
共用题干 某商业和办公楼项目,高29层,钢筋混凝土结构,建筑面积45000平方
根据《环境影响评价技术导则大气环境》(HJ2.2-2018),环境空气质量现状补
患者,女性,15岁。因突发寒战,高热,呕吐入院。经检查:血压10.5/6.0kP
最新回复
(
0
)