首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2023-08-10
30
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2914658.html
相关试题推荐
[originaltext]I’vementionedhowDNAhassolvedmanymysteriesinbiology.And
[originaltext]I’vementionedhowDNAhassolvedmanymysteriesinbiology.And
[originaltext]Nowwe’vebeentalkingabouttherevolutionaryperiodintheUnit
[originaltext]Nowwe’vebeentalkingabouttherevolutionaryperiodintheUnit
[originaltext][12]Intoday’spersonalitystakes,nothingismorehighlyvalued
[originaltext][12]Intoday’spersonalitystakes,nothingismorehighlyvalued
[originaltext]Pianosarenormallyfoundinbuildingforobviousreasons.Howeve
[originaltext]Pianosarenormallyfoundinbuildingforobviousreasons.Howeve
[originaltext]M:Ididn’tseeyouincreativewritingclasstoday.Whathappene
[originaltext]M:Ididn’tseeyouincreativewritingclasstoday.Whathappene
随机试题
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
简述劳动关系的特征。
智能电网无线通信的应用场景总体上可分为控制、采集两大类。其中,()包含智能分
中填保温材料复合墙体优点是保温材料设置在墙体的内侧,保温材料不受外界因素的影响,
工程量清单的项目设置规则是为了统一工程量清单的()。A.项目名称 B.项目编
企业的下列各项中,属于会计政策变更的有()A.对固定资产折旧的预计净残值
某企业上年末资产负债表部分项目的余额如下:货币资金230,000元,应收账款
下列关于未成年人诉讼程序的说法正确的是:()A.对于未成年人刑事案件,在讯
某工业园区自2008年7月8日开始规划建设,与2010年5月6日建设完成。201
花岗石板材是一种优质的饰面材料,但其不足之处是()。A.化学及稳定性差
最新回复
(
0
)