首页
登录
职称英语
The poor old consumer! We’d have to pay a great deal more if advertising did
The poor old consumer! We’d have to pay a great deal more if advertising did
游客
2023-08-10
60
管理
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio station and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] Which of the following statements is true about the "agony" column?
选项
A、It is classified as a kind of "small ads".
B、It is included in the "hatch, match and dispatch" column.
C、It mainly consists of distressful news.
D、It provides most helpful advertisements for households.
答案
A
解析
原文该段首句表明该段的主题是small ads,因此该段提到的“hatch,match and dispatch”column和“agony”column都属于small ads,由此可见,A为正确的说法。
转载请注明原文地址:https://tihaiku.com/zcyy/2914343.html
相关试题推荐
[originaltext]Consumersaroundtheworldbenefitfromlargefoodstoresand
CPI是居民消费价格指数(consumerpriceindex)的简称,可以反映居民购买消费品及服务的价格变动。它不但与人们的生活密切相关,在国家的
城市消费者urbanconsumer
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
CompaniesAreWorkingwithConsumerstoReduceWasteA)Ascon
CompaniesAreWorkingwithConsumerstoReduceWasteA)Ascon
CompaniesAreWorkingwithConsumerstoReduceWasteA)Ascon
CompaniesAreWorkingwithConsumerstoReduceWasteA)Ascon
CompaniesAreWorkingwithConsumerstoReduceWasteA)Ascon
随机试题
Youshouldspendabout20minutesonQuestions1-13,whicharebasedonReading
TheGreekshaveasecondBattleofMarathonontheirhands.Theiradversaries
HelenKeller,aworld-famousauthorandpublicspeakersufferedfromastran
WhenthePortuguesebegantradingwithChinaintheearly1500s,【C1】______wa
电影院一排有6个座位,现在3人买了同一排的票,则每2人之间至少有一个空座位的不同
中国现代最早的剧本是()A.田汉的《咖啡店之一夜》 B.洪深的《赵阎王》 C
超声回弹综合法检测混凝土强度试验中,若采用钻取混凝土芯样对测区混凝土换算值进行修
在胸痛发作后6~12h,下列哪项不见升高可基本排除急性心肌梗死A.CK B.C
有关国内客运价的使用和计算,下列说法错误的是( )。 A.票价应根据旅客的
学校对校舍、体育设施、消防设施、各种仪器设备的安全状况,应当()检查一
最新回复
(
0
)