首页
登录
职称英语
The poor old consumer! We’d have to pay a great deal more if advertising did
The poor old consumer! We’d have to pay a great deal more if advertising did
游客
2023-08-10
10
管理
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio station and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] We are different from the old consumers in that______.
选项
A、we have cheap goods because of heavy advertising
B、we know to inform is one of the functions of advertising
C、we have much knowledge about household goods
D、we believe the only purpose of advertising is to sell goods
答案
A
解析
第1段首句首先提出“往日的顾客很可怜”的观点,第2句和第3句解释了作者提出这个观点的原因。A的内容与第3句相同,为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2914339.html
相关试题推荐
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
[originaltext]Consumersaroundtheworldbenefitfromlargefoodstoresand
[originaltext]Consumersaroundtheworldbenefitfromlargefoodstoresand
[originaltext]Consumersaroundtheworldbenefitfromlargefoodstoresand
基本生活消费品basicconsumergoods
城市消费者urbanconsumer
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
CompaniesAreWorkingwithConsumerstoReduceWasteA)Ascon
随机试题
Thefinalrecommendationwasthattheemployeeonprobation______aspecialnight
DrMargaretChanofChinawillbethenextDirectorGeneraloftheWorldHea
变压器二次侧额定电压应较线路额定电压高()。A.10% B.20% C.3
经营者在市场交易中,应当遵守()A.自愿 B.平等 C.公平 D.诚实信用
在设计服务产品过程中,需要充分考虑(),来确定产品的价值,或称为产品定价。A.服
关于申购开放式基金份额和买入封闭式基金份额,以下说法错误的是()。A.投
根据上表,下列说法不正确的是:() A.沼泽湿地面积占水资源一级分区主要湿
父亲今年44岁,儿子今年16岁,当父亲的年龄是儿子的年龄的8倍时,父子的年龄和是
根据《水利水电工程施工组织设计规范》SL303-2004,水利工程导流建筑物的级
固定资产的特征包括()。A.使用期限较长 B.具有不可移动性 C.单位价值
最新回复
(
0
)