首页
登录
职称英语
[originaltext] Ever since McDonald’s adopted a strategy in 2003 that focuses
[originaltext] Ever since McDonald’s adopted a strategy in 2003 that focuses
游客
2023-08-09
9
管理
问题
Ever since McDonald’s adopted a strategy in 2003 that focuses on improving existing restaurants and adding new menu items, the burger giant has been globally successful. Even during the latest economic downturn, its growth is not slow, and in the third quarter, its revenue and profit exceeded analysts’ expectations.[23]McDonald’s shares are up more than 63% in the last three years, having closed Monday at $98.48, and many analysts expect its stock to break $100 soon. The company beat Wall Street again last week, when it posted its 103rd month of positive global same-store sales.
So what’s McDonald’s secret of success? For one thing, it is relying heavily on emerging markets such as China for new-restaurant growth. The company last week reported that its Asia/Pacific, Middle East and Africa divisions posted the strongest same-store sales growth last month of all its business units, with sales up 8.1% from the year before.
The company cited "compelling customer conveniences" as one of the growth drivers at work. One of those conveniences is adding dessert windows on the exterior of existing restaurants where pedestrians can order an ice-cream cone, instead of being in line inside the restaurant. Another is delivering food by bicycle in countries like China. Egypt and South Korea.
All over the world, the company is updating its restaurants, modernizing the decoration and adding such facilities as free WiFi and flat-screen televisions. It has also extended restaurant hours to attract customers who don’t dine during the traditional work day, and added double-lane drive-throughs to get more customers through the line more quickly.
In the US, McDonald’s is offering snack items such as chicken wraps and small desserts throughout most of the day. That allows the chain to attract customers during the otherwise slow periods between breakfast, lunch and dinner.
The company also has added a lot of new menus items that are priced relatively high, low and in-between to appeal to a broad range of consumers. That enables the chain to appeal to everyone from the traditional fast-food addict who loves burgers to salad-chomping moms to the employee on the go who wants to grab a bowl of porridge for breakfast. Meanwhile, the high-margin items, such as strawberry lemonade, fruit smoothies, and fancy coffee drinks, have protected profits by offsetting cheaper items like $1 hamburgers.
23. How did McDonald’s shares perform in the last three years?
24. What "compelling customer conveniences" does McDonald’s bring to customers?
25. What did McDonald’s do to appeal to a broad range of consumers?
选项
A、They have broken $100.
B、They kept falling for 103 months.
C、They were up over 63%.
D、They were up 8.1% every year.
答案
C
解析
麦当劳的股价在过去三年内上涨了63%,C项的表述与此一致,是正确答案。A项“已过了100美元大关”与事实不符,该公司现在估价是98.48美元,分析家预测很快将会突破100美元。B项“连续103个月下跌”与事实不符。D项数据错误,其中的8.1%是麦当劳在亚太地区、中东和非洲上个月的销量增长。
转载请注明原文地址:https://tihaiku.com/zcyy/2911931.html
相关试题推荐
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrations
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrations
[originaltext]Inorderforachemicaltobeconsideredadrug,itmusthavethe
[originaltext]Inorderforachemicaltobeconsideredadrug,itmusthavethe
[originaltext]Hi,everybody.AsIsaidinmyStateoftheUnionaddress,weliv
[originaltext]Hi,everybody.AsIsaidinmyStateoftheUnionaddress,weliv
[originaltext]Hi,everybody.AsIsaidinmyStateoftheUnionaddress,weliv
[originaltext]IntheUnitedStates,manypeopleoncelivedinlarge,two-and-th
[originaltext]IntheUnitedStates,manypeopleoncelivedinlarge,two-and-th
[originaltext]Easterisamixofthreetraditions:Pagan,HebrewandChristian.
随机试题
Ifsustainablecompetitiveadvantagedependsonwork-forceskills,American
NewYorkCity’s(theatricaldistrict)was(concentratedthe)Boweryfrom1860to
Thecompanyhasbeenproducingthismodelofmachinetool______2008.A、sinceB、af
[originaltext]W:Whatareyoudoing?M:I’morderingsomefilingcabinetsouto
从责任保险的发展实践来看,赔偿限额作为保险人承担赔偿责任的最高限额,通常包括(
有些人煮稀饭为了增加粘稠性而加碱,这种烹调方式损失最多的营养素是( )。A.蛋
证券公司与客户签订载有中国证券业协会规定的必备条款的融资融券合同,应明确约定的事
2020年中央经济工作会议指出,加快构建以国内大循环为主体、国内国际双循环相互促
(2016年真题)加强对估值机构、地产经纪和律师事务所等合作机构的准入管理要求银
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
最新回复
(
0
)