首页
登录
职称英语
Manufacturers of products that claim to be environmentally friendly will fac
Manufacturers of products that claim to be environmentally friendly will fac
游客
2023-08-08
39
管理
问题
Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consumers under changes proposed by the Federal Trade Commission.
The commission’s revised "Green Guides" warn marketers against using labels that make broad claims, like "eco-friendly". Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled.
" This is really about trying to cut through the confusion that consumers have when they are buying a product and that businesses have when they are selling a product," said Jon Leibowitz, chairman of the commission.
The revisions come at a time when green marketing is on the rise. According to a new study, the number of advertisements with green messages in mainstream magazines has risen since 1987, and peaked in 2008 at 10.4% . In 2009, the number dropped to 9% .
But while the number of advertisements may have dipped, there has been a rapid spread of eco-labeling. There are both good and bad players in the eco-labeling game.
In the last five years or so, there has been an explosion of green claims and environmental claims. It is clear that consumers don’t always know what they are getting.
A handful of lawsuits have been filed in recent years against companies accused of using misleading environmental labels. In 2008 and 2009, class-action lawsuits(集体诉讼)were filed against SC Johnson for using "Greenlist" labels on its cleaning products. The lawsuits said that the label was misleading because it gave the impression that the products had been certified by a third party when the certification was the company’s own.
" We are very proud of our accomplishments under the Greenlist system and we believe that we will prevail in these cases," Christopher Beard, director of public affairs for SC Johnson, said, while acknowledging that "this has been an area that is difficult to navigate. "
Companies have also taken it upon themselves to contest each other’s green claims.
David Mallen, associate director of the Council of Better Business Bureau, said in the last two years the organization had seen an increase in the number of claims companies were bringing against each other for false or misleading environmental product claims.
" About once a week, I have a client that will bring up a new certification I’ve never even heard of and I’m in this industry," said Kevin Wilhelm, chief executive officer of Sustainable Business Consulting. " It’s kind of a Wild West, anybody can claim themselves to be green. " Mr. Wilhelm said the excess of labels made it difficult for businesses and consumers to know which labels they should pay attention to. [br] How did Christopher Beard defend his company’s labeling practice?
选项
A、There were no clear guidelines concerning green labeling.
B、His company’s products had been well received by the public.
C、It was in conformity to the prevailing practice in the market.
D、No law required the involvement of a third party in certification.
答案
A
解析
推理判断题。定位句指出,克里斯多夫·比尔德承认贴绿色标签已成为一个难以驾驭的领域,由此可见,在贴绿色标签这一方面没有清晰明确的指导方针,故答案为A)。
转载请注明原文地址:https://tihaiku.com/zcyy/2909156.html
相关试题推荐
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
环保产品environment-friendlyproduct
Withitsrecession-friendlycoffeeprices,plentifultablesandavailablebat
Withitsrecession-friendlycoffeeprices,plentifultablesandavailablebat
Manufacturersofproductsthatclaimtobeenvironmentallyfriendlywillfac
Manufacturersofproductsthatclaimtobeenvironmentallyfriendlywillfac
Manufacturersofproductsthatclaimtobeenvironmentallyfriendlywillfac
Manufacturersofproductsthatclaimtobeenvironmentallyfriendlywillfac
Themarketforproductsdesignedspecificallyforolderadultscouldreach$
Themarketforproductsdesignedspecificallyforolderadultscouldreach$
随机试题
建设工程设计单位对施工中出现的设计问题,应当采取下列()做法。A.应当及时解
《薪酬指引》规定,商业银行的基本薪酬一般不高于其薪酬总额的()。A.25%
关于行为评分的结果,一般认为评分越高,成为坏客户的可能性越高。( )
患者,男,70岁。咳嗽、咳痰,伴痰中带血3个月。胸片提示右肺门类圆形阴影,边缘毛
某男,30岁,长期嗜酒,中上腹疼痛8h,伴发热、恶心。既往体健。查体:患者弯腰抱
小量杏仁镇咳平喘作用是由于()。A.苦杏仁苷直接抑制咳嗽中枢B.分解出的氢氰酸
微循环的灌注状态取决于A:心功能、血容量、血压 B:心功能、周围血管张力、脉压
变电站站址标高要求:沿江、河、湖、海等受风浪影响的变电站,防洪设施标高还应考虑频
根据《企业会计准则》,若企业在资产负债表日提供劳务交易结果不能够可靠估计,且已经
【背景资料】某公司投资建设一蜡油深加工工程项目,经招标,由A施工单位总承包。该
最新回复
(
0
)