首页
登录
职称英语
Manufacturers of products that claim to be environmentally friendly will fac
Manufacturers of products that claim to be environmentally friendly will fac
游客
2023-08-08
30
管理
问题
Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consumers under changes proposed by the Federal Trade Commission.
The commission’s revised "Green Guides" warn marketers against using labels that make broad claims, like "eco-friendly". Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled.
" This is really about trying to cut through the confusion that consumers have when they are buying a product and that businesses have when they are selling a product," said Jon Leibowitz, chairman of the commission.
The revisions come at a time when green marketing is on the rise. According to a new study, the number of advertisements with green messages in mainstream magazines has risen since 1987, and peaked in 2008 at 10.4% . In 2009, the number dropped to 9% .
But while the number of advertisements may have dipped, there has been a rapid spread of eco-labeling. There are both good and bad players in the eco-labeling game.
In the last five years or so, there has been an explosion of green claims and environmental claims. It is clear that consumers don’t always know what they are getting.
A handful of lawsuits have been filed in recent years against companies accused of using misleading environmental labels. In 2008 and 2009, class-action lawsuits(集体诉讼)were filed against SC Johnson for using "Greenlist" labels on its cleaning products. The lawsuits said that the label was misleading because it gave the impression that the products had been certified by a third party when the certification was the company’s own.
" We are very proud of our accomplishments under the Greenlist system and we believe that we will prevail in these cases," Christopher Beard, director of public affairs for SC Johnson, said, while acknowledging that "this has been an area that is difficult to navigate. "
Companies have also taken it upon themselves to contest each other’s green claims.
David Mallen, associate director of the Council of Better Business Bureau, said in the last two years the organization had seen an increase in the number of claims companies were bringing against each other for false or misleading environmental product claims.
" About once a week, I have a client that will bring up a new certification I’ve never even heard of and I’m in this industry," said Kevin Wilhelm, chief executive officer of Sustainable Business Consulting. " It’s kind of a Wild West, anybody can claim themselves to be green. " Mr. Wilhelm said the excess of labels made it difficult for businesses and consumers to know which labels they should pay attention to. [br] How did Christopher Beard defend his company’s labeling practice?
选项
A、There were no clear guidelines concerning green labeling.
B、His company’s products had been well received by the public.
C、It was in conformity to the prevailing practice in the market.
D、No law required the involvement of a third party in certification.
答案
A
解析
推理判断题。定位句指出,克里斯多夫·比尔德承认贴绿色标签已成为一个难以驾驭的领域,由此可见,在贴绿色标签这一方面没有清晰明确的指导方针,故答案为A)。
转载请注明原文地址:https://tihaiku.com/zcyy/2909156.html
相关试题推荐
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
环保产品environment-friendlyproduct
Withitsrecession-friendlycoffeeprices,plentifultablesandavailablebat
Withitsrecession-friendlycoffeeprices,plentifultablesandavailablebat
Manufacturersofproductsthatclaimtobeenvironmentallyfriendlywillfac
Manufacturersofproductsthatclaimtobeenvironmentallyfriendlywillfac
Manufacturersofproductsthatclaimtobeenvironmentallyfriendlywillfac
Manufacturersofproductsthatclaimtobeenvironmentallyfriendlywillfac
Themarketforproductsdesignedspecificallyforolderadultscouldreach$
Themarketforproductsdesignedspecificallyforolderadultscouldreach$
随机试题
Whatistheultimateaimofthestimuluspackage?[originaltext](29)Brazil’
AccordingtoDr.Getsy,mostpeoplewhocomplainoftroubleinsleepingarethos
工程质量检验的目的主要包括( )。A.判断工程造价是否在可控范围内 B.工程
Windows操作系统中的文件名最长可达()个字符;文件名中可以使用大写或小
上述哪个方剂中所含的药物全部包含于养阴清肺汤中A.麦门冬汤B.增液汤C.二陈汤D
关于药源性疾病叙述不正确的是A.药源性疾病是由于药物本身的原因造成药物对人体健康
《药品管理法》规定,发运中药材包装上必须附有A:专用许可证明 B:质量合格标志
防烟排烟系统调试应在系统施工完成及与工程有关的火灾自动报警系统及联动控制设备调
下列关于上市公司发行股票信息披露的一般要求的表述,正确的有()。A:上市公司可以
我国10年期国债期货合约标的为票面利率为()名义长期国债。A.1% B.2%
最新回复
(
0
)