首页
登录
职称英语
[originaltext]Weather is a constant force in our lives, but there is little mar
[originaltext]Weather is a constant force in our lives, but there is little mar
游客
2023-08-08
100
管理
问题
Weather is a constant force in our lives, but there is little marketing research on how it affects businesses. Now, a new study reveals how sunny and snowy conditions influence consumer behavior. Those weather conditions trigger consumers to mentally visualize using products associated with the respective weather.
This leads to consumers placing a higher value on those products. That is, they’re willing to pay more money for them. But the correlation is only found with products related to being outside. How does this work? Researchers give the example of a beach towel. On a sunny day, consumers who see that product are not just looking at the towel itself, they are likely imagining themselves lying on the towel in the sun. This mental picture of using the towel increases the value of the product in the consumers’ mind.
Researchers put forward the following hypothesis to explain their findings. They think the mental picture works in sunshine and snow because these weather conditions have a positive association with outside activities. The effect is not seen with rainy weather. Researchers assert this is because there aren’t many activities that are enabled by rain. Most products associated with rain, like umbrellas, are only used for protection from the weather, and not for any activities. Researchers believe that companies that sell a wide array of products online can benefit most from the insights this study provides. Online sellers often use complex mathematical formulas to determine what products to feature and how to price these products. Incorporating more data about weather would allow them to make better decisions. This could bolster sales.
Questions 9 to 11 are based on the passage you have just heard.
9. What do we learn about the findings of the new study?
10. What does the passage say may increase the value of products for consumers?
11. How can the findings of the new study benefit online sellers according to the researchers?
选项
A、Active consumption.
B、Direct correlation.
C、Individual association.
D、Mental visualization.
答案
D
解析
细节推断题。短文中提到,正是消费者内心当中对于使用沙滩巾的想象提升了沙滩巾在他们心目中的价值,即消费者的内心想象增加了产品在消费者心目中的价值。
转载请注明原文地址:https://tihaiku.com/zcyy/2909122.html
相关试题推荐
雾霾天气smogweather
上海的天气theweatherinShanghai(介词短语作后置定语)
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrations
[originaltext]Inorderforachemicaltobeconsideredadrug,itmusthavethe
[originaltext]Hi,everybody.AsIsaidinmyStateoftheUnionaddress,weliv
[originaltext]Hi,everybody.AsIsaidinmyStateoftheUnionaddress,weliv
[originaltext]IntheUnitedStates,manypeopleoncelivedinlarge,two-and-th
[originaltext]IntheUnitedStates,manypeopleoncelivedinlarge,two-and-th
[originaltext]Easterisamixofthreetraditions:Pagan,HebrewandChristian.
[originaltext]Easterisamixofthreetraditions:Pagan,HebrewandChristian.
随机试题
Howawfulitwouldbetobeacelebrity,alwaysinthepubliceyes,Celebrit
WhichofthefollowingadverbscanNOTbeusedtocomplete"________everybodyca
心尖左心室两腔长轴切面所显示的心内结构,下列不正确的是A.左心室 B.左心室乳
塑料填塞型盒的最佳时期为()A.面团期 B.坚硬期 C.湿砂期
目前,我国()开办上市开放式基金业务。A.中国证监登记结算公司 B.上
痫病病因病机
患儿,5岁。经常梦中遗尿,睡眠不安,白天多动,较少安静,手足心热,舌红,苔薄少津
共用题干 张某本科毕业后,一直从事房地产经纪业务工作,准备考取房地产经纪人,他
()属于企业劳动安全卫生保护费用。A.教育培训费 B.人工成本费 C.有毒
A.乙基纤维素 B.甲基纤维素 C.微晶纤维素 D.羟丙基纤维素 E.微
最新回复
(
0
)