首页
登录
职称英语
[originaltext]Weather is a constant force in our lives, but there is little mar
[originaltext]Weather is a constant force in our lives, but there is little mar
游客
2023-08-08
51
管理
问题
Weather is a constant force in our lives, but there is little marketing research on how it affects businesses. Now, a new study reveals how sunny and snowy conditions influence consumer behavior. Those weather conditions trigger consumers to mentally visualize using products associated with the respective weather.
This leads to consumers placing a higher value on those products. That is, they’re willing to pay more money for them. But the correlation is only found with products related to being outside. How does this work? Researchers give the example of a beach towel. On a sunny day, consumers who see that product are not just looking at the towel itself, they are likely imagining themselves lying on the towel in the sun. This mental picture of using the towel increases the value of the product in the consumers’ mind.
Researchers put forward the following hypothesis to explain their findings. They think the mental picture works in sunshine and snow because these weather conditions have a positive association with outside activities. The effect is not seen with rainy weather. Researchers assert this is because there aren’t many activities that are enabled by rain. Most products associated with rain, like umbrellas, are only used for protection from the weather, and not for any activities. Researchers believe that companies that sell a wide array of products online can benefit most from the insights this study provides. Online sellers often use complex mathematical formulas to determine what products to feature and how to price these products. Incorporating more data about weather would allow them to make better decisions. This could bolster sales.
Questions 9 to 11 are based on the passage you have just heard.
9. What do we learn about the findings of the new study?
10. What does the passage say may increase the value of products for consumers?
11. How can the findings of the new study benefit online sellers according to the researchers?
选项
A、Active consumption.
B、Direct correlation.
C、Individual association.
D、Mental visualization.
答案
D
解析
细节推断题。短文中提到,正是消费者内心当中对于使用沙滩巾的想象提升了沙滩巾在他们心目中的价值,即消费者的内心想象增加了产品在消费者心目中的价值。
转载请注明原文地址:https://tihaiku.com/zcyy/2909115.html
相关试题推荐
不断地constantly;continuously
雾霾天气smogweather
雾霾(smog)天气产生的原因很多,最主要的是空气质量的恶化。Therearemanyreasonsforsmogweather,amongwhi
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrations
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrations
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrations
[originaltext]Inorderforachemicaltobeconsideredadrug,itmusthavethe
[originaltext]Inorderforachemicaltobeconsideredadrug,itmusthavethe
[originaltext]Hi,everybody.AsIsaidinmyStateoftheUnionaddress,weliv
[originaltext]IntheUnitedStates,manypeopleoncelivedinlarge,two-and-th
随机试题
室内空气中哪种物质的含量是用作评价空气清洁度的一个重要指标,也是作为居室容积是否
有关液体制剂质量要求错误的是()。A:液体制剂均应是澄明溶液 B:口服液体科
关于贷款意向书和贷款承诺,以下表述不正确的是()。A.在出具贷款意向书和贷款
商业银行信贷人员在受理客户借款申请后,初次面谈了解客户贷款需求状况时,除贷款背景
教师对学校教育教学、管理工作和教育行政部门的工作提出意见和建议,通过(),
下列选项中,说法正确的有()。 Ⅰ.虚报注册资本取得公司登记的,由公司登记机
Thechangeinthatvillagewasmiraculou
下列关于抵押物处理,错误的表述是()。 A.抵押物因为出险所得的赔偿金应存人
A.可逆性 B.饱和性 C.特异性 D.灵敏性 E.多样性受体对配体具有
(2021年真题)隧道工程施工中,干式喷射混凝土作业方法的主要特点为()。
最新回复
(
0
)