首页
登录
职称英语
[originaltext]Weather is a constant force in our lives, but there is little mar
[originaltext]Weather is a constant force in our lives, but there is little mar
游客
2023-08-08
35
管理
问题
Weather is a constant force in our lives, but there is little marketing research on how it affects businesses. Now, a new study reveals how sunny and snowy conditions influence consumer behavior. Those weather conditions trigger consumers to mentally visualize using products associated with the respective weather.
This leads to consumers placing a higher value on those products. That is, they’re willing to pay more money for them. But the correlation is only found with products related to being outside. How does this work? Researchers give the example of a beach towel. On a sunny day, consumers who see that product are not just looking at the towel itself, they are likely imagining themselves lying on the towel in the sun. This mental picture of using the towel increases the value of the product in the consumers’ mind.
Researchers put forward the following hypothesis to explain their findings. They think the mental picture works in sunshine and snow because these weather conditions have a positive association with outside activities. The effect is not seen with rainy weather. Researchers assert this is because there aren’t many activities that are enabled by rain. Most products associated with rain, like umbrellas, are only used for protection from the weather, and not for any activities. Researchers believe that companies that sell a wide array of products online can benefit most from the insights this study provides. Online sellers often use complex mathematical formulas to determine what products to feature and how to price these products. Incorporating more data about weather would allow them to make better decisions. This could bolster sales.
Questions 9 to 11 are based on the passage you have just heard.
9. What do we learn about the findings of the new study?
10. What does the passage say may increase the value of products for consumers?
11. How can the findings of the new study benefit online sellers according to the researchers?
选项
A、Active consumption.
B、Direct correlation.
C、Individual association.
D、Mental visualization.
答案
D
解析
细节推断题。短文中提到,正是消费者内心当中对于使用沙滩巾的想象提升了沙滩巾在他们心目中的价值,即消费者的内心想象增加了产品在消费者心目中的价值。
转载请注明原文地址:https://tihaiku.com/zcyy/2909115.html
相关试题推荐
不断地constantly;continuously
雾霾天气smogweather
雾霾(smog)天气产生的原因很多,最主要的是空气质量的恶化。Therearemanyreasonsforsmogweather,amongwhi
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrations
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrations
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrations
[originaltext]Inorderforachemicaltobeconsideredadrug,itmusthavethe
[originaltext]Inorderforachemicaltobeconsideredadrug,itmusthavethe
[originaltext]Hi,everybody.AsIsaidinmyStateoftheUnionaddress,weliv
[originaltext]IntheUnitedStates,manypeopleoncelivedinlarge,two-and-th
随机试题
Theceremonywill______assoonastheministerarrives.A、completeB、commenceC、d
TheVirusHuntersThemouthoftheAmaz
AstheworldexcitedlygreetedSnuppy,thefirstcloned(克隆)dog,commentator
Hewasvery______togo,buthehasnootherchoice.A、reluctantB、willingC、eag
周王室东迁以后,王室势力衰落的表现是()。①王畿之地大大缩小②诸侯不再听从天子
1947年,刘邓大军千里跃进大别山,揭开了战略反攻的序幕。据此回答下列题: 中
为什么说德育过程是培养学生知、情、意、行的过程?
某油脂贸易公司从马来西亚进口棕榈油转销国内市场。为防止库存棕榈油价格下跌对公司
结核药物治疗原则正确的是A.早期指对确诊的结核患者及早用药 B.至少联合2种以
强制检定是指()。A.由行政主管部门强制实行 B.应不定期送检 C.实
最新回复
(
0
)