首页
登录
职称英语
The market for products designed specifically for older adults could reach $
The market for products designed specifically for older adults could reach $
游客
2023-08-08
58
管理
问题
The market for products designed specifically for older adults could reach $ 30 billion by next year, and startups (初创公司) want in on the action. What they sometimes lack is feedback from the people who they hope will use their products. So Brookdale, the country’s largest owner of retirement communities, has been inviting a few select entrepreneurs just to move in for a few days, show off their products and hear what the residents have to say.
That’s what brought Dayle Rodriguez, 28, all the way from England to the dining room of Brookdale South Bay in Torrance, California. Rodriguez is the community and marketing manager for a company called Sentab. The startup’s product, SentabTV, enables older adults who may not be comfortable with computers to access email, video chat and social media using just their televisions and a remote control.
" It’s nothing new, it’s nothing too complicated and it’s natural because lots of people have TV remotes," says Rodriguez.
But none of that is the topic of conversation in the Brookdale dining room. Instead, Rodriguez solicits residents’ advice on what he should get on his cheeseburger and how he should spend the afternoon. Playing cards was on the agenda, as well as learning to play mahjong (麻将).
Rodriguez says it’s important that residents here don’t feel like he’s selling them something. "I’ve had more feedback in a passive approach," he says. "Playing pool, playing cards, having dinner, having lunch," all work better "than going through a survey of questions. When they get to know me and to trust me, knowing for sure I’m not selling them something—there’ll be more honest feedback from them. "
Rodriguez is just the seventh entrepreneur to move into one of Brookdale’s 1,100 senior living communities. Other new products in the program have included a kind of full-body blow dryer and specially designed clothing that allows people with disabilities to dress and undress themselves.
Mary Lou Busch, 93, agreed to try the Sentab system. She tells Rodriguez that it might be good for someone, but not for her.
" I have the computer and FaceTime, which I talk with my family on," she explains. She also has an iPad and a smartphone. "So I do pretty much everything I need to do. "
To be fair, if Rodriguez had wanted feedback from some more technophobic (害怕技术的) seniors, he might have ended up in the wrong Brookdale community. This one is located in the heart of Southern California’s aerospace corridor. Many residents have backgrounds in engineering, business and academic circles.
But Rodriguez says he’s still learning something important by moving into this Brookdale community: " People are more tech-proficient than we thought. "
And besides, where else would he learn to play mahjong? [br] Some entrepreneurs have been invited to Brookdale to______.
选项
A、have an interview with potential customers
B、conduct a survey of retirement communities
C、collect residents’ feedback on their products
D、show senior residents how to use IT products
答案
C
解析
事实细节题。文章第一段第三句提到,布鲁克代尔邀请了一些精英企业家来进驻几天,展示他们的产品,并听取居民的意见,可见这些企业家来社区的目的中包括听取居民反馈这一项,故答案为C)。
转载请注明原文地址:https://tihaiku.com/zcyy/2908952.html
相关试题推荐
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
WhattheHeckDoesVincentvanGoghHaveToDoWithInternetMarketing?
WhattheHeckDoesVincentvanGoghHaveToDoWithInternetMarketing?
WhattheHeckDoesVincentvanGoghHaveToDoWithInternetMarketing?
WhattheHeckDoesVincentvanGoghHaveToDoWithInternetMarketing?
WhattheHeckDoesVincentvanGoghHaveToDoWithInternetMarketing?
Toomanyvulnerablechild-freeadultsarebeingruthlessly(无情的)manipulatedi
随机试题
•Lookatthestatementsbelowandtheinformationonfuturehomeontheopposit
We’vespentmorethan60yearsdissectingWillyLoman,thecharacterartfull
秦始皇是中国统一后的第一位皇帝,他成功创建了壮观又巨大的(enormous)建筑工程。他促进了文化和思想上的发展,同时也对中国造成了很大的破坏。应该记住
AlthoughIaminperfecthealth,andinpossessionofavalidclass-oneCal
Forthispart,youareallowed30minutestowriteacompositiononthetopicOv
下列情形不能构成我国《继承法》上的父母子女关系的是()。A.甲为乙的亲生女儿,
现场抢救猝死病人首选的方法是A.口对口人工呼吸 B.口对鼻人工呼吸 C.仰卧
关于个案工作中人本治疗模式的正确说法是( )。A.自我概念只包括服务对象对自己
下列心理测评工具中,评定生活事件及其影响的是()单选A.SSRS B.SA
下列有关栓剂包装材料和贮藏的叙述,正确的是A.栓剂应于5℃以下贮藏 B.栓剂应
最新回复
(
0
)