首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-07
73
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
录音提到,消费者意识到有些公司在讲假话并且滥角绿色革命运动,故选A。
转载请注明原文地址:https://tihaiku.com/zcyy/2906312.html
相关试题推荐
[originaltext]TheideatostudytheAmericanIndiantribeTarahumarascamet
[originaltext]TheideatostudytheAmericanIndiantribeTarahumarascamet
[originaltext]TheideatostudytheAmericanIndiantribeTarahumarascamet
[originaltext]WhilesomescientistsexplorethesurfaceofAntarctica,other
[originaltext]WhilesomescientistsexplorethesurfaceofAntarctica,other
[originaltext]Publicinterestwasarousedbythelatestdiscoveryofachang
[originaltext]Publicinterestwasarousedbythelatestdiscoveryofachang
[originaltext]Hello,viewers.TodayI’mstandingata2,000-year-oldRoman-era
[originaltext]Hello,viewers.TodayI’mstandingata2,000-year-oldRoman-era
[originaltext]Airlinepassengershavetodealwithalotthesedays;gettingbu
随机试题
AslongasAmericanslovetodrivefarandfast,electriccarsmayneverbe
AcademyAwardnomineeswhogohomeempty-handedmaynothaveashinyOscart
A企业集团在我国三线城市的中央商务区投资新建了一家五星级饭店,拟聘请B饭店集团管
某企业运用提前期法来确定各车间的生产任务。装配车间(最后车间)10月份应生产10
下列疾病,常使气管移向患侧的是A.胸膜粘连 B.大量胸腔积液 C.胸腔
合作伙伴协议主要包括的内容有()。A:确立工程的长期目标、任务、双方的合作原则
熄灯巡视指夜间熄灯开展的巡视,重点检查设备有无电晕、放电,接头有无过热现象。
下列有关疏散通道上设置的防火卷帘的联动控制设计的做法,正确的是()。A.报警
航班信息显示系统应按旅客流程和()发布相关信息。A.航空公司 B.机场各区域
某妇女在体检时发现Hb<110g/L,建议多吃"中国居民平衡膳食宝塔"中A.底层
最新回复
(
0
)