首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-07
85
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
录音提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/2906311.html
相关试题推荐
[originaltext]AsIamsureyouareaware,historyisfullofpeoplewhowere
[originaltext]I’vementionedhowDNAhavesolvedmanymysteriesinbiology.
[originaltext]I’vementionedhowDNAhavesolvedmanymysteriesinbiology.
[originaltext]Today,I’dliketotalkaboutsomeofthechangeslandcanund
[originaltext]Today,I’dliketotalkaboutsomeofthechangeslandcanund
[originaltext]Today,I’dliketotalkaboutsomeofthechangeslandcanund
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderach
[originaltext]TheeconomiccrisisinEuropeandNorthAmericaledtomoreth
[originaltext]TheeconomiccrisisinEuropeandNorthAmericaledtomoreth
[originaltext]M:Howdidyoufindthisjob?W:Well,IknewtheshopbecauseI
随机试题
绝缘电阻的测量可以发现介质分布不均匀。
抑制脂肪酸氧化和增加葡萄糖代谢,提高氧的利用效率而治疗心肌缺血的药物是()A:
()对证券公司、证券投资咨词机构从事证券投资顾问业务实行自律管理。A.中国证券
根据基金的资金来源和用途,可以将基金分为( )。A.私募基金和公募基金 B.
片剂制备方法不包括A.直接粉末压片 B.干法制粒压片 C.结晶直压片 D.
用40%甲醛进行气化消毒时,需加入的氧化剂是A.乳酸钾 B.乳酸钠 C.氯化
将证券组合A的夏普指数与证券组合B的夏普指数比较,下列关于比较结果的描述正确的
挂失止付是票据丧失后采取的必经措施。()
A家具生产企业木加工车间内有油漆木制件的砂、抛、磨加工等工序,车间内有有机溶剂和
慢性肉芽肿病的发生原因是A、先天性胸腺发育不全 B、吞噬细胞功能缺陷 C、B
最新回复
(
0
)