首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-07
23
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
录音提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/2906311.html
相关试题推荐
[originaltext]AsIamsureyouareaware,historyisfullofpeoplewhowere
[originaltext]I’vementionedhowDNAhavesolvedmanymysteriesinbiology.
[originaltext]I’vementionedhowDNAhavesolvedmanymysteriesinbiology.
[originaltext]Today,I’dliketotalkaboutsomeofthechangeslandcanund
[originaltext]Today,I’dliketotalkaboutsomeofthechangeslandcanund
[originaltext]Today,I’dliketotalkaboutsomeofthechangeslandcanund
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderach
[originaltext]TheeconomiccrisisinEuropeandNorthAmericaledtomoreth
[originaltext]TheeconomiccrisisinEuropeandNorthAmericaledtomoreth
[originaltext]M:Howdidyoufindthisjob?W:Well,IknewtheshopbecauseI
随机试题
[originaltext]Asthecarindustrydevelops,trafficaccidentshavebecomeasfa
[originaltext]M:Andhere’sourguest,[12]JaneThomas,totellusaboutMontrea
Thispartisgoingtotestyourabilitytodopracticalwriting.Youarerequire
[originaltext]W:I’msorry,butIcan’tletyoucheckoutthesebooks.M:What
建筑工程恢复施工时,应当向发证机关报告;中止施工()的工程恢复施工前,建设单位
由知母、粳米、石膏、甘草组成的方剂是A.麦冬汤B.白虎汤C.泻白散D.玉女煎E.
既能固精缩尿,又能明目的药物是A.罂粟壳B.诃子C.赤石脂D.金樱子E.覆盆子
0,8,54,192,500,()A.820 B.960 C.1080
请简述利用平衡计分卡设计企业绩效考评指标体系的主要程序。(10分)
(2018年真题)有关集团客户的信用风险,下列说法中错误的是()。A.内部关联
最新回复
(
0
)