首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-07
77
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
录音提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/2906311.html
相关试题推荐
[originaltext]AsIamsureyouareaware,historyisfullofpeoplewhowere
[originaltext]I’vementionedhowDNAhavesolvedmanymysteriesinbiology.
[originaltext]I’vementionedhowDNAhavesolvedmanymysteriesinbiology.
[originaltext]Today,I’dliketotalkaboutsomeofthechangeslandcanund
[originaltext]Today,I’dliketotalkaboutsomeofthechangeslandcanund
[originaltext]Today,I’dliketotalkaboutsomeofthechangeslandcanund
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderach
[originaltext]TheeconomiccrisisinEuropeandNorthAmericaledtomoreth
[originaltext]TheeconomiccrisisinEuropeandNorthAmericaledtomoreth
[originaltext]M:Howdidyoufindthisjob?W:Well,IknewtheshopbecauseI
随机试题
AlookthroughtheBettmanncollectionislikeajourneythrough15,000years
Directions:Forthispart,youareallowed30minutestowriteashortessayent
保持牙齿正常位置的因素是()A.健康的牙周支持组织及是够的高度 B
有体位移动实验阳性的肿瘤是A.海绵状血管瘤 B.结核性冷脓肿 C.鳃裂囊肿
治疗子宫内膜异位症最有效的是A.口服避孕药 B.雄激素 C.高效孕激素 D
关于土方路堤填筑要求正确的有()。A、性质不同的填料,应水平分层、分段填筑,分
胃液中内因子的作用是A.抑制胃蛋白酶的激活 B.促进胃泌素的释放 C.促进维
该求助者的主要身体症状包括( )。A.失眠 B.头痛 C.出汗 D.心烦
材料题 根据以下材料,回答题 某科研单位由于体制转轨开始面向市场,单位原来实
四连杆机构运动到图示位置时,AB//O1O2,O1A杆的角速度为ω1,则O2B
最新回复
(
0
)