首页
登录
职称英语
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
游客
2023-08-07
38
管理
问题
The pioneer of chocolate cookies in America is "Amos cookies". Amos was a talent agent at the William Morris Agency who used home-baked chocolate chip cookies as a calling card. After a while, some of his famous clients began encouraging him to sell the cookies. They even invested in the Famous Amos Cookie Company, which he started in 1975—making him one of the pioneers of the gourmet cookie trend. Sales at Famous Amos hit $12 million by 1982. His cookies were a success, but he was no manager, and his company started losing money. Amos had to bring in new money: from 1985 to 1988, he went through four different co-owners. Each time a change was made, Amos gave up more of his share of the pie. By the time the Shanby Group bought it in 1988, Amos had nothing left: he even signed away his trademark "Amos’’. In 1992, when he started a new company called "Wally Amos Presents: Chip and Cookie", the Famous Amos Corp. sued him for infringement and libel. After an acrimonious dispute, Wally Amos agreed not to use his own name or a caricature of himself on the cookies and not to badmouth the company that owned his name. Wally Amos then moved to Hawaii and started another cookie company called the "Uncle Noname Cookie Co". This case is an excellent demonstration of the dangers of trademark ownership for entrepreneurs.
13. What kind of company was Amos with in the beginning?
14. Why did Amos begin to lose money after his initial success?
15. Why couldn’t Amos even use his name in his cookies after 1988?
选项
A、He couldn’t sell the cookies.
B、He was a bad manager.
C、He was not a good salesman.
D、He was sued for libel.
答案
B
解析
短文谈到,Amos的饼干生意不错,但是他不是个好的管理者,注意录音中的he was no manager意为“他根本不擅长管理”,所以公司开始亏损,故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/2905753.html
相关试题推荐
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrations
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrations
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrations
[originaltext]Inorderforachemicaltobeconsideredadrug,itmusthavethe
[originaltext]Hi,everybody.AsIsaidinmyStateoftheUnionaddress,weliv
[originaltext]Hi,everybody.AsIsaidinmyStateoftheUnionaddress,weliv
[originaltext]IntheUnitedStates,manypeopleoncelivedinlarge,two-and-th
[originaltext]Easterisamixofthreetraditions:Pagan,HebrewandChristian.
[originaltext]Easterisamixofthreetraditions:Pagan,HebrewandChristian.
[originaltext]W:2millionhighschoolseniorsaregearingupthisfalltoappl
随机试题
Thereisonepassageinthissectionwith10questions.Readthepassagequi
[originaltext]Thepovertylineisthelowestincomethatpeopleneedforan
以下关于二元函数的连续性的说法正确是()
某单位值班人员未经领导同意,________脱岗,________没有及时发现火
在新建商品房确定均价的过程中,划定市场调查范围和重点后应进行的工作是( )。A
某饭店2012年营业收入为2000万元,营业成本为1580万元,净利为180万元
阳性强化法属于()。单选A.现实疗法 B.精神分析疗法 C.完形疗法
(2014年真题)我国目前开征的财产税包括()。A.土地增值税 B.车船
关于法律体系、法制体系和法治体系的说法,错误的是()。A.法治体系的“法”主要
我国规定,票据承兑、贴现、转贴现的最长期限是()A:一个月 B:三个月 C:
最新回复
(
0
)