首页
登录
职称英语
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
游客
2023-08-07
30
管理
问题
The pioneer of chocolate cookies in America is "Amos cookies". Amos was a talent agent at the William Morris Agency who used home-baked chocolate chip cookies as a calling card. After a while, some of his famous clients began encouraging him to sell the cookies. They even invested in the Famous Amos Cookie Company, which he started in 1975—making him one of the pioneers of the gourmet cookie trend. Sales at Famous Amos hit $12 million by 1982. His cookies were a success, but he was no manager, and his company started losing money. Amos had to bring in new money: from 1985 to 1988, he went through four different co-owners. Each time a change was made, Amos gave up more of his share of the pie. By the time the Shanby Group bought it in 1988, Amos had nothing left: he even signed away his trademark "Amos’’. In 1992, when he started a new company called "Wally Amos Presents: Chip and Cookie", the Famous Amos Corp. sued him for infringement and libel. After an acrimonious dispute, Wally Amos agreed not to use his own name or a caricature of himself on the cookies and not to badmouth the company that owned his name. Wally Amos then moved to Hawaii and started another cookie company called the "Uncle Noname Cookie Co". This case is an excellent demonstration of the dangers of trademark ownership for entrepreneurs.
13. What kind of company was Amos with in the beginning?
14. Why did Amos begin to lose money after his initial success?
15. Why couldn’t Amos even use his name in his cookies after 1988?
选项
A、A chocolate chipmaker.
B、A big real estate agent.
C、A cookie factory.
D、A talent agency.
答案
D
解析
短文一开始说,Amos本来是William Morris公司的一个talent agent“人才代理”,故选D.
转载请注明原文地址:https://tihaiku.com/zcyy/2905752.html
相关试题推荐
欧美国家countriesinEuropeandAmerica;EuropeanandAmericancountries
[originaltext]Inorderforachemicaltobeconsideredadrug,itmusthavethe
[originaltext]Hi,everybody.AsIsaidinmyStateoftheUnionaddress,weliv
[originaltext]Hi,everybody.AsIsaidinmyStateoftheUnionaddress,weliv
[originaltext]IntheUnitedStates,manypeopleoncelivedinlarge,two-and-th
[originaltext]Easterisamixofthreetraditions:Pagan,HebrewandChristian.
[originaltext]Easterisamixofthreetraditions:Pagan,HebrewandChristian.
[originaltext]Easterisamixofthreetraditions:Pagan,HebrewandChristian.
[originaltext]W:2millionhighschoolseniorsaregearingupthisfalltoappl
[originaltext]W:2millionhighschoolseniorsaregearingupthisfalltoappl
随机试题
Thethieftriedtobreakawayfromthepolicewho______him,butfailed.A、wash
A.--intensivereadingB.--extensivereadingC.--checkonworkattend
Hardshipdidnotendwithfreedom.Therewere【C1】______regionalvariationsi
Readinginvolveslookingatgraphicsymbolsandformulatingmentallythesou
金融市场按照融资的中介不同,可分为()。A.货币市场和资本市场 B.股票市场和
一个标准的C类网络(IPv4网络)最多可以划分( )个子网。A.128 B.
利率的高低首先取决于( )。 A、社会平均利润率 B、行业平均利润率
某项目的鉴别指数为0.25,根据美国测验专家伊贝尔提出的评价项目性能的标准,对此
企业以摊余成本计量的金融资产应于初始确认时计算其实际利率,并在预期存续期间内保持
下述呼吸链氢原子或电子传递过程中,哪个传递过程为氧化磷酸化部位A.琥珀酸→辅酶Q
最新回复
(
0
)