首页
登录
职称英语
[originaltext]M: So, how long have you been a Market Research Consultant?W: We
[originaltext]M: So, how long have you been a Market Research Consultant?W: We
游客
2023-08-05
63
管理
问题
M: So, how long have you been a Market Research Consultant?
W: Well, I started straight after finishing university.
M: Did you study market research?
W: Yeah, and it really helped me to get into the industry, but I have to say that it’s more important to get experience in different types of market research to find out exactly what you’re interested in.
M: So what are you interested in?
W: Well, at the moment, I specialize in quantitative advertising research, which means that I do two types of projects. Trackers, which are ongoing projects that look at trends or customer satisfaction over a long period of time. The only problem with trackers is that it takes up a lot of your time. But you do build up a good relationship with the client. I also do a couple of ad-hoc jobs which are much shorter projects.
M: What exactly do you mean by ad-hoc jobs?
W: It’s basically when companies need quick answers to their questions about their consumers’ habits. They just ask for one questionnaire to be sent out, for example, so the time you spend on an ad-hoc project tends to be fairly short.
M: Which do you prefer, trackers or ad-hoc?
W: I like doing both and in fact I need to do both at the same time to keep me from going crazy. I need the variety.
M: Can you just explain what process you go through with a new client?
W: Well, together we decide on the methodology and the objectives of the research. I then design a questionnaire. Once the interviewers have been briefed, I send the client a schedule and then they get back to me with deadlines. Once the final charts and tables are ready, I have to check them and organize a presentation.
M: Hmm. One last question, what do you like and dislike about your job?
W: As I said, variety is important and as for what I don’t like, it has to be the checking of charts and tables.
Question 1. What position does the woman hold in the company?
Question 2. What does the woman specialize in at the moment?
Question 3. What does the woman say about trackers?
Question 4. What does the woman dislike about her job?
选项
A、Project organizer.
B、Public relations officer.
C、Marketing manager.
D、Market research consultant.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2898216.html
相关试题推荐
[originaltext](23)WiththeInternetrevolutionusheringinnewmodesofco
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]MedicalexpertssaymostAmericansdonotgetenoughsleep.T
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]W:WhatdoyouthinkofTV?Ithinkitisafalsegod,adang
随机试题
—Thedoorwasopen.—It______open.Ihadlockeditmyselfandthekeywasinm
A.一级目标人群 B.二级目标人群 C.三级目标人群 D.四级目标人群
被评定仪器设备的示值误差的绝对值小于或等于其最大允许误差的绝对值与示值误差的扩展
下列选项中,不属于“综合·探索”学习领域倡导的学习观念的是( )。A.课程与教
杜邦恒等式中,净资产收益率由( )的乘积组成。 Ⅰ、销售利润率 Ⅱ、资产收
(2021年上半年真题)教师向学生依次呈现一组单词,要求他们记住,随后进行自由回
在Kano模型中,()是质量的竞争性元素。 A.理所当然质量B.—元质量
( )通常是指员工所获得的全部报酬。A.收入 B.奖励 C.薪金 D.工
保温材料进场需测定的参数不包括()。A.导热系数 B.强度 C.密度 D
男婴,4天。体温不升伴拒奶2天。足月儿,羊膜早破。查体:T35℃,皮肤巩膜黄染
最新回复
(
0
)