首页
登录
职称英语
[originaltext] Advertising informs consumers about the existence and benefit
[originaltext] Advertising informs consumers about the existence and benefit
游客
2023-08-04
17
管理
问题
Advertising informs consumers about the existence and benefits of products and services, and attempts to persuade them to buy them. The best form of advertising is probably word-of-mouth advertising which occurs when people tell their friends about the benefits of products or services that they have purchased. Yet virtually no providers of goods or services rely on this alone, but use paid advertising instead. Indeed, many organizations also use institutional or prestige advertising which is designed to build up their reputation rather than to sell particular products.
Although large companies could easily set up their own advertising departments, write their own advertisements and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources and more knowledge about all aspects of advertising and advertising media than a single company. It is also easier for a dissatisfied company to give its account to another agency than it would be to fire its own advertising staff. The client company generally gives the advertising agency an agreed budget, a statement of the objectives of the advertising campaign known as a brief and an overall advertising strategy concerning the message to be communicated to the target customers. The agency creates advertisements and develops a media plan, specifying which media will be used and in which proportions. Agencies often produce alternative ads or commercials that are pretested in newspapers, television stations etc., in different parts of the country before a final choice is made prior to a national campaign.
12.What is probably the best form of advertising according to the speaker?
13.What does the speaker say is the purpose of many organizations using prestige advertising?
14.How do large companies generally handle their advertising?
15.What will advertizing agencies often do before a national campaign?
选项
A、To sell a particular product.
B、To attract high-end consumers.
C、To promote a specific service.
D、To build up their reputation.
答案
D
解析
本题问的是说话者认为许多公司使用商誉广告的目的是什么。短文中间部分提到,许多公司都会利用信誉或商誉广告来提高自己的声誉,由此可知D项为正确答案。B项短文未提及,A项和C项与文意不符,故均排除。
转载请注明原文地址:https://tihaiku.com/zcyy/2897803.html
相关试题推荐
[originaltext]Americacontinuestoleadtheworldasadestinationforinte
[originaltext]YoucouldsaythatJosephCornellbecameanartistbecauseof
[originaltext]YoucouldsaythatJosephCornellbecameanartistbecauseof
[originaltext]YoucouldsaythatJosephCornellbecameanartistbecauseof
[originaltext]YoucouldsaythatJosephCornellbecameanartistbecauseof
[originaltext]FromCaliforniatoConnecticut,babiessitonthelapsofthe
[originaltext]FromCaliforniatoConnecticut,babiessitonthelapsofthe
[originaltext]FromCaliforniatoConnecticut,babiessitonthelapsofthe
[originaltext]W:Hi,Tim.I’mreallysorrytohearaboutyourdad.Mysincerest
[originaltext]W:Hey,Steve.Doyouhappentoknowwherethemovietheaterisd
随机试题
Asimplecomputerprogramthatteacheschildrentodistinguishbetweensound
Languagestyleaffectslong-termrelationshipstrengthandthecompatibility
Byusingacheckcard,aconsumerreceivescreditaswellasamonthlybillwhen
Anygoodmysterymusteventuallyuncoveravillain,andinarecentdocumen
赛龙舟(DragonBoatRace)的习俗起源于中国南方。他们选择五月初五进行图腾庆典(totemceremony)。图腾上最主要的象征是龙,因
使函数y=x2-2x-3为增函数的区间是( )A.(1,+∞) B.(-∞,
课堂教学中常常采用班组讨论的方式来解决问题,这种讨论一般在10~12个人的情况下
恒生指数是由香港恒生银行于1969年11月24日起编制,最初挑选了()种有代表
供试品要求三批,按市售包装,在温度40℃±2℃,相对湿度75%±5%的条件下放置
关于行政单位会计业务的说法,错误的有( )。A.行政单位不编制资产负债表 B
最新回复
(
0
)