首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about wordcof-mouth adv
[originaltext] Tonight, I’ll be specifically talking about wordcof-mouth adv
游客
2023-08-04
47
管理
问题
Tonight, I’ll be specifically talking about wordcof-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well, do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, wordcof-mouth advertising happens when a person tells another person about the good experience with a product or service. That second person then tells another friend, family member, or colleague. By contrast, traditional advertisers talk about how good their products are. Usually, they say things like "Studies show that our products are the best. ", or "Everyone loves our products. ", but it can sound insincere or unconvincing. And some statistics also prove that wordcof-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe wordcof-mouth is the most reliable way to find out information about products and services, 70% of people are affected by it, 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that wordcof-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of wordcof-mouth advertising are also apparent. Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
Questions 13 to 15 are based on the passage you have just heard.
13. What does the speaker say about purchasing products?
14. What do we learn from the new study of NOP World?
15. What is the main reason for the wide popularity of wordcof-mouth advertising?
选项
A、Wordcof-mouth advertising turns out to be insincere.
B、Traditional advertisements are convincing.
C、Everyone loves traditional advertisers’ products.
D、Most people believe in wordcof-mouth advertising.
答案
D
解析
原文中提到,NOP World的最新研究表明,93%的人认为口头传播是获取产品信息和服务最可靠的途径,70%的人会受到口碑广告的影响。由此可知,大多数人是相信口碑广告的,故答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/2897154.html
相关试题推荐
[originaltext]TodayI’mgoingtointroducesomeeffectiveskillsfortaking
[originaltext]Moderator:Goodevening,ladiesandgentlemen.It’smyho
[originaltext]Moderator:Goodevening,ladiesandgentlemen.It’smyho
[originaltext]RobertKentmanagesasuccessfulsupermarketinthedowntown
[originaltext]RobertKentmanagesasuccessfulsupermarketinthedowntown
[originaltext]Watersuppliesaroundtheplanetarerunningdryatanalarmi
[originaltext]Watersuppliesaroundtheplanetarerunningdryatanalarmi
[originaltext]W:Ihatewalkingintoourbuildinginthemorning!Allthesmoke
[originaltext]W:Ihatewalkingintoourbuildinginthemorning!Allthesmoke
[originaltext]W:Ihatewalkingintoourbuildinginthemorning!Allthesmoke
随机试题
InfantmortalityintheUnitedStatesishigherthan16othernations,
PeopleintheUnitedStateslovetheirdogsandtreatthemwell.Theyusema
[originaltext]TheAmericanPetProductsAssociationcarriesoutaNational
下列选项中,在低温热水地面辐射采暖系统中对管材的技术要求是错误的是()。A.
属于类白血病反应特点的是A:白细胞体积异常B:白细胞核型异常C:白细胞胞质颗
太阳在这一天到达黄经180度,直射地球赤道,因此这一天24小时昼夜均分,各12小
在城市干路网类型中,最常见的道路网类型是()。A.环形放射式 B.自由式
(2018年真题)下列与黄金相关的业务不可以在银行办理的是()。A.条块现
我国《刑事诉讼法》中规定了值班律师制度,更加完善了刑事诉讼辩护制度的内容。关于值
某具有出口经营权的电器生产企业(增值税一般纳税人)自营出口自产货物,2016年5
最新回复
(
0
)