首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about wordcof-mouth adv
[originaltext] Tonight, I’ll be specifically talking about wordcof-mouth adv
游客
2023-08-04
74
管理
问题
Tonight, I’ll be specifically talking about wordcof-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well, do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, wordcof-mouth advertising happens when a person tells another person about the good experience with a product or service. That second person then tells another friend, family member, or colleague. By contrast, traditional advertisers talk about how good their products are. Usually, they say things like "Studies show that our products are the best. ", or "Everyone loves our products. ", but it can sound insincere or unconvincing. And some statistics also prove that wordcof-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe wordcof-mouth is the most reliable way to find out information about products and services, 70% of people are affected by it, 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that wordcof-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of wordcof-mouth advertising are also apparent. Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
Questions 13 to 15 are based on the passage you have just heard.
13. What does the speaker say about purchasing products?
14. What do we learn from the new study of NOP World?
15. What is the main reason for the wide popularity of wordcof-mouth advertising?
选项
A、He prefers to buy products recommended by advertisers.
B、He prefers to buy products recommended by professionals.
C、He prefers to buy products recommended by friends.
D、He doesn’t trust any kind of advertisements.
答案
C
解析
原文中讲话者问道:你更倾向于购买广告推销的产品还是朋友推荐的产品?然后接着说他个人更倾向于后者,因为他相信朋友。因此答案为C。
转载请注明原文地址:https://tihaiku.com/zcyy/2897153.html
相关试题推荐
[originaltext]Everyyear,itcostsBritishstudentsmoreandmoretoattend
[originaltext]W:Ithinkifyouwanttogetsomeexcitementinyourlifeyouou
[originaltext]W:EricSchurenbergisthemanagingeditorofMoneyMagazineint
[originaltext]AgrowingnumberofAmericanuniversitiesaredroppingtheen
[originaltext]Lastspring,SteveMcCarronhadhadenough.For10years—sinc
[originaltext]TheInternethascreatedawholenewworldofsocialcommunic
[originaltext]M:Whatdidyousayyouweregoingtotakeupasacareer?W:Law
[originaltext]Thissummer,thelatestversionofGoogle’sself-drivingcar
[originaltext]Themostobviousdifferencebetweenradioandtelevisionist
[originaltext]Notlongagoitwasassumedthatthedangersmanwouldmeeti
随机试题
中国银行(BankofChina)是中国四大国有商业银行之一。它在全球范围内为个人和企业客户提供全面、优质的金融服务。自1912年成立以来,中国银行
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
下列关于产品策划过程中的三个关系的说法,正确的有( )。A.应在用户需求和出版
最常用的补气方式是?()A.偷气 B.抢气 C.就气 D.通气
()是指信息接收方收到的信息与信息发送方发送的信息完全一致。A.信息的确定性
儿童学习语言发音最容易的年龄阶段是( )。A.2~3岁 B.3~4岁 C.
首次将“非赞同毋纳税”以法律形式确定下来的是(??)。A.《大宪章》 B.《权
河北新闻网2014年2月13日报道:近日,河北蔚县剪纸艺人高佃亮制作的9幅冬奥会
证券公司申请融资融券业务,需要经营证券经纪业务已满()年。A:1 B:2 C
《工程建设项目招标范围和规模标准规定》要求,勘察项目必须招标的规模标准是单项合同
最新回复
(
0
)